The global spread of Coronavirus (COVID-19) and the preventative measures being implemented by nations across the globe are having a serious impact on the economy, including the machine sector. According to the guidelines of its Corporate Culture, which places health and safety as a priority, STIHL has been implementing the measures necessary to minimize the impact of this unprecedented world crisis.
The Brazilian plant, for example, has decided to paralyze operations for the time being, in line with recommendations by the WHO – World Health Organization – and the decrees of local governments. Only a part of the team will remain active to ensure production and shipping of essential products aimed at agriculture, food or used to fight this pandemic. These are uncertain times, which call for calm, a watchful eye and great care. The forecast is for the virus to keep spreading; however, no one is sure whether this will last for days, or months. As such, its development is under constant monitoring and, if necessary, fresh measures will be introduced to meet the needs of STIHL customers as quickly as possible.
#tip
During this delicate moment, some reflections are important:
- Talk about the current situation with your employees, distributors and end customers in a realistic, honest and positive way. Everyone has questions and everyone wants to understand what is going on. They seek safety and leadership, characteristics that are part of the STIHL brand concept. It doesn’t help to continue communicating in the same way as before. Now is not the time.
- If your national legislation permits the operation of commercial activities, think about what could be offered to end customers and distributors at this very difficult time. Strengthen the relationship by, for example, offering other services or special credit for the purchase of machines, including home delivery. Also remember that some models, especially the high-pressure washers, can help keep homes clean.
- Analyze planned campaigns and communication. Is it what the customer wants to hear right now? Do you have enough stock?
NOW IS THE MOMENT TO SHOW OUR STRENGTH
Staying calm and persevering are just as important as regularly washing your hands. At this difficult time, let us demonstrate our strength with a focus on unity. Together, we will overcome this challenge too!
Tips sent to distributors in Peru
Newsletter created for Chilean distributors and their teams. The idea is that they remember the security measures they must take
Card produced by STIHL Colombia, it reinforces the importance of moving forward, in total harmony with the brand concept: the strength to grow
Preventative desinfection with STIHL equipment in Colombia
