The event brought importers and subsidiaries together for three days of great learning experience: two days dedicated to products and one day dedicated to marketing topics focusing on consumer experience.
The Global Marketing & Sales Workshop gathered an even greater number of people this year since it was held online in compliance with Covid protocols. The three days were very productive. “We conveyed information on products, market and marketing, helping subsidiaries and importers worldwide with their annual planning,” highlights Bernadette Karner-Kössl, Head of training services and event organisation for the STIHL Tirol. A real studio environment was put together in Germany for the live broadcasts, which also relied on simultaneous translation.
Sarah Gewert,
Senior Vice President Marketing for the STIHL Group
“It is with great pleasure that I have repeatedly noticed how innovative and flexible new communication channels have been adopted in our organization to compensate for the personal contact we could not have due to the pandemic. New formats have been created and implemented, so that the exchange has never broken off. On the contrary, in some areas it has been intensified as a result. An excellent example of this is the Global Marketing & Sales Workshop, where the entire STIHL world came together at a digital event. It is extremely important that we continue the exchange without restriction, even under the current conditions, because only if we continue to be well networked and keep each other up to date can we work our markets optimally. As crucial as it is to integrate our partners, subsidiaries as well as importers into our concepts and strategies in order to achieve the greatest possible impact, it is equally important to constantly receive information from the markets. They help us to tailor our marketing activities even better to the concerns in the individual countries and thus gain an edge. I am proud of the fact that we have not let this stop us in the past, often difficult, period and have really made the best of the external conditions. Nevertheless, we all hope that we will soon be able to meet and exchange ideas in person again. With all the wonderful technical possibilities that will continue to support us in many ways in the future – nothing can replace personal contact!”
Our world is changing – in some areas very fast, in others a bit less. While we do continue to develop and introduce state-of-the-art gasoline products, battery technology is clearly taking over from the gasoline segment – and this is happening very fast. With numerous years of experience in application and ergonomics we can manage this change in our favor – as long as we are acting quickly. We (from headquarter) will continue to expand our range of products by competitive and powerful new battery products – with numerous benefits for consumers and professionals. Let’s pull our joint forces together to exceed customer experience and build our future success together.
Thomas Elsner,
Senior Vice President Product Management & Services for the STIHL Group
“2020 has been a very special year for all of us. On one hand the pandemic has stressed our organization and our supply chains, on the other hand we had been faced with an unprecedented demand for our products, as people were locked to their homes and gardens and weather was favourable. Even weekend work at our production plants, sourcing of additional suppliers, significant investments into additional production capacity and airfreighting of goods and components could not prevent us from significant supply shortages. But despite all these challenges together we were able to finish the year 2020 with another sales record. A big “Thanks” to all of you! The way you handled the Covid crisis, the poor availability of products, price increases and resulting dealer and end-consumer dissatisfaction was outstanding.
Will 2021 and the coming years be as turbulent as 2020? I think so. The technology shift towards battery products, our new competitive environment, changing customer expectations, the digital transformation on how we work and interact and the overall speed of change, none of these circumstances will bring us back to the stability and certainty of the past. But we are confident, that with the level of expertise and ambition of STIHL people, be it in the markets, be it in central office, and with all the measures taken and planned, we have a very good chance to enjoy the coming years and continue our very successful journey.”
Joachim Burandt, Senior Vice President Sales for the STIHL Group
The event brought importers and subsidiaries together for three days of great learning experience: two days dedicated to products and one day dedicated to marketing topics focusing on consumer experience.
The Global Marketing & Sales Workshop gathered an even greater number of people this year since it was held online in compliance with Covid protocols. The three days were very productive. “We conveyed information on products, market and marketing, helping subsidiaries and importers worldwide with their annual planning,” highlights Bernadette Karner-Kössl, Head of training services and event organisation for the STIHL Tirol. A real studio environment was put together in Germany for the live broadcasts, which also relied on simultaneous translation.
“It is with great pleasure that I have repeatedly noticed how innovative and flexible new communication channels have been adopted in our organization to compensate for the personal contact we could not have due to the pandemic. New formats have been created and implemented, so that the exchange has never broken off. On the contrary, in some areas it has been intensified as a result. An excellent example of this is the Global Marketing & Sales Workshop, where the entire STIHL world came together at a digital event. It is extremely important that we continue the exchange without restriction, even under the current conditions, because only if we continue to be well networked and keep each other up to date can we work our markets optimally. As crucial as it is to integrate our partners, subsidiaries as well as importers into our concepts and strategies in order to achieve the greatest possible impact, it is equally important to constantly receive information from the markets. They help us to tailor our marketing activities even better to the concerns in the individual countries and thus gain an edge. I am proud of the fact that we have not let this stop us in the past, often difficult, period and have really made the best of the external conditions. Nevertheless, we all hope that we will soon be able to meet and exchange ideas in person again. With all the wonderful technical possibilities that will continue to support us in many ways in the future – nothing can replace personal contact!”
Sarah Gewert,
Senior Vice President Marketing for the STIHL Group
Our world is changing – in some areas very fast, in others a bit less. While we do continue to develop and introduce state-of-the-art gasoline products, battery technology is clearly taking over from the gasoline segment – and this is happening very fast. With numerous years of experience in application and ergonomics we can manage this change in our favor – as long as we are acting quickly. We (from headquarter) will continue to expand our range of products by competitive and powerful new battery products – with numerous benefits for consumers and professionals. Let’s pull our joint forces together to exceed customer experience and build our future success together.
Thomas Elsner,
Senior Vice President Product Management & Services for the STIHL Group
“2020 has been a very special year for all of us. On one hand the pandemic has stressed our organization and our supply chains, on the other hand we had been faced with an unprecedented demand for our products, as people were locked to their homes and gardens and weather was favourable. Even weekend work at our production plants, sourcing of additional suppliers, significant investments into additional production capacity and airfreighting of goods and components could not prevent us from significant supply shortages. But despite all these challenges together we were able to finish the year 2020 with another sales record. A big “Thanks” to all of you! The way you handled the Covid crisis, the poor availability of products, price increases and resulting dealer and end-consumer dissatisfaction was outstanding.
Will 2021 and the coming years be as turbulent as 2020? I think so. The technology shift towards battery products, our new competitive environment, changing customer expectations, the digital transformation on how we work and interact and the overall speed of change, none of these circumstances will bring us back to the stability and certainty of the past. But we are confident, that with the level of expertise and ambition of STIHL people, be it in the markets, be it in central office, and with all the measures taken and planned, we have a very good chance to enjoy the coming years and continue our very successful journey.”
Joachim Burandt, Senior Vice President Sales for the STIHL Group