Online activities are increasingly more intense worldwide. That it's the reason why investments in digital marketing are so important. Check out a brief retrospective of 10 topics we have discussed this year.
1
Can you imagine how many social network users are there in the world? It is more than half of the world’s population: 4.2 billion people. The most widely used platforms are Facebook, YouTube and WhatsApp.
2
Today STIHL reaches more than 4 million people, but it has potential to reach more than 100 million. After all, consumers like to engage with their favourite brands.
3
That is why it is so important to have a clear strategy, be visually consistent and to stands out. Analyse your channels, content and target group. Align them with the objectives of the brand’s global strategy. Pay attention to trends, channels and assess the local relevance.
4
Remember the different supports offered: editorial calendar, brand portal, analysis and sharing of best practices.
5
A detailed analysis of Facebook’s use in Latin America in 2020 showed very good results. One of them is a 12% increase in the number of fans. In addition, the vast majority of the interactions was positive, with loving comments and lots of compliments.
6
The brand’s new corporate design is already totally or partially aligned with posts from different countries. Let’s get it up to 100%!
7
Posts with long texts, void of emotion and which repeat themselves are the ones that receive less likes. On the other hand, posts with interactivity and emotion, about products and their use are the champions of acceptance.
8
The key to building and maintaining a relationship in the digital world is interacting with the community. We need professional management to strengthen the brand and engage users.
9
The general objective is become an expert in working with nature, implementing a “single voice policy” in all channels.
10
Define and introduce communication processes (clear response mechanisms), in addition to ensuring a short response time (maximum of 2 hours).
STIHL Mexico strategy O2O (On-Line to Off-line)
Since 2018, STIHL Mexico relies on a tool to turn potential social network customers into actual customers. The “STIHL Contact Project” has been promoting countless positive results, providing support to people who are interested in purchasing brand products online by bringing them closer to the nearest dealer, considering their geolocation.
“We have a team available online and over the phone to clarify any questions and help in the sales process. In addition, we make the daily routine of points of sale easier, providing proper attention to consumers. Many times they are not able to provide this support due to other in-store operation demands,” highlights Emílio Castro, Marketing Manager of STIHL Mexico.
Do you have any questions? Contact us!
Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br
Emílio Castro
2221 240825
emilio.castro@stihl.com.mx
Online activities are increasingly more intense worldwide. That it's the reason why investments in digital marketing are so important. Check out a brief retrospective of 10 topics we have discussed this year.
1
Can you imagine how many social network users are there in the world? It is more than half of the world’s population: 4.2 billion people. The most widely used platforms are Facebook, YouTube and WhatsApp.
2
Today STIHL reaches more than 4 million people, but it has potential to reach more than 100 million. After all, consumers like to engage with their favourite brands.
3
That is why it is so important to have a clear strategy, be visually consistent and to stands out. Analyse your channels, content and target group. Align them with the objectives of the brand’s global strategy. Pay attention to trends, channels and assess the local relevance.
4
Remember the different supports offered: editorial calendar, brand portal, analysis and sharing of best practices.
5
A detailed analysis of Facebook’s use in Latin America in 2020 showed very good results. One of them is a 12% increase in the number of fans. In addition, the vast majority of the interactions was positive, with loving comments and lots of compliments.
6
The brand’s new corporate design is already totally or partially aligned with posts from different countries. Let’s get it up to 100%!
7
Posts with long texts, void of emotion and which repeat themselves are the ones that receive less likes. On the other hand, posts with interactivity and emotion, about products and their use are the champions of acceptance.
8
The key to building and maintaining a relationship in the digital world is interacting with the community. We need professional management to strengthen the brand and engage users.
9
The general objective is become an expert in working with nature, implementing a “single voice policy” in all channels.
10
Define and introduce communication processes (clear response mechanisms), in addition to ensuring a short response time (maximum of 2 hours).
STIHL Mexico strategy O2O (On-Line to Off-line)
Since 2018, STIHL Mexico relies on a tool to turn potential social network customers into actual customers. The “STIHL Contact Project” has been promoting countless positive results, providing support to people who are interested in purchasing brand products online by bringing them closer to the nearest dealer, considering their geolocation.
“We have a team available online and over the phone to clarify any questions and help in the sales process. In addition, we make the daily routine of points of sale easier, providing proper attention to consumers. Many times they are not able to provide this support due to other in-store operation demands,” highlights Emílio Castro, Marketing Manager of STIHL Mexico.
Do you have any questions? Contact us!
Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br
Emílio Castro
2221 240825
emilio.castro@stihl.com.mx