{"id":1411,"date":"2021-12-16T21:44:24","date_gmt":"2021-12-17T00:44:24","guid":{"rendered":"https:\/\/giornale.com.br\/ns\/?p=1411"},"modified":"2021-12-20T17:02:40","modified_gmt":"2021-12-20T20:02:40","slug":"pdvmas-bonitomas-vendedor","status":"publish","type":"post","link":"https:\/\/giornale.com.br\/ns\/pdvmas-bonitomas-vendedor\/","title":{"rendered":"PDV<br>M\u00c1S BONITO,<br>M\u00c1S VENDEDOR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1411\" class=\"elementor elementor-1411\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b5bc4d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b5bc4d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-176b254a\" data-id=\"176b254a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f94bc9 elementor-widget elementor-widget-heading\" data-id=\"29f94bc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">APUESTA POR EL VISUAL MERCHANDISING PARA\nFORTALECER LAS VENTAS.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117dfa6 link-training elementor-widget elementor-widget-text-editor\" data-id=\"117dfa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Una hermosa tienda que atraiga la atenci\u00f3n de los clientes hacia los productos y contribuya a concretar muchos negocios. Ese es el deseo de todos, \u00bfno? Para ayudarte con ese desaf\u00edo, recientemente se promovi\u00f3 una formaci\u00f3n de visual merchandising muy \u00fatil y perspicaz, a la que tambi\u00e9n se puede acceder a trav\u00e9s del <a href=\"https:\/\/www.stihl-training.com\/login.php?target=cat_358239&amp;client_id=STIHL&amp;auth_stat=\">STIHL Training<\/a> (solo disponible en espa\u00f1ol por el momento). A continuaci\u00f3n, se muestran algunos aspectos destacados de este importante contenido:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7fa8ee elementor-widget elementor-widget-image\" data-id=\"2a7fa8ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"313\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-1024x428.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-1024x428.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-300x125.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-768x321.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-1536x642.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36-1568x655.png 1568w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.36.png 1670w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:41.8%;max-width:1670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7a9f1 elementor-widget elementor-widget-text-editor\" data-id=\"7f7a9f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Shopsystem<\/strong>: ampl\u00eda el efecto de la marca con colores, formas y materiales. Capte la atenci\u00f3n del cliente con una presentaci\u00f3n de producto en un dise\u00f1o estandarizado. La caja STIHL, por ejemplo, junto con otros elementos de mobiliario, transmite una importante presencia de marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb6c12e elementor-widget elementor-widget-image\" data-id=\"2cb6c12e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-1024x683.jpeg 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-300x200.jpeg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-768x512.jpeg 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-1536x1024.jpeg 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-2048x1366.jpeg 2048w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Garage_Mischel_03000-1568x1046.jpeg 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:66.68%;max-width:2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d17a201 elementor-widget elementor-widget-text-editor\" data-id=\"2d17a201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ubicaci\u00f3n y orientaci\u00f3n al cliente:<\/strong> contribuye a una buena experiencia del cliente al organizar los productos dentro de la tienda por las rutas y l\u00edneas de visi\u00f3n correctas. En el \u00e1rea principal, por ejemplo, aumente gradualmente la altura de exposici\u00f3n, teniendo en cuenta que lo que est\u00e1 por delante no puede cubrir la vista de lo que hay detr\u00e1s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac555b7 elementor-widget elementor-widget-image\" data-id=\"1ac555b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"354\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-1024x484.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-1024x484.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-300x142.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-768x363.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-1536x726.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54-1568x741.png 1568w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.37.54.png 1680w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:47.26%;max-width:1680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498754f4 elementor-widget elementor-widget-text-editor\" data-id=\"498754f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Presentaci\u00f3n del producto:<\/strong> la percepci\u00f3n que tiene el cliente de un producto est\u00e1 relacionada con la forma en que el producto es presentado. Recuerda: apuesta por estructuras claras que transmitan transparencia y emoci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6975b377 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6975b377\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4447ee89\" data-id=\"4447ee89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa2cb9a elementor-widget elementor-widget-image\" data-id=\"3fa2cb9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"772\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.03.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.03.png 762w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.03-292x300.png 292w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:102.89%;max-width:762px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77a56d09\" data-id=\"77a56d09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624fd797 elementor-widget elementor-widget-text-editor\" data-id=\"624fd797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Decoraci\u00f3n e informaci\u00f3n:<\/strong> el objetivo es llamar la atenci\u00f3n de los clientes, creando el deseo de conocer mejor la tienda. El uso de maniqu\u00edes, por ejemplo, emociona e impulsa las ventas de Equipo de Protecci\u00f3n Individual (EPI).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a772ca elementor-widget elementor-widget-image\" data-id=\"63a772ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"332\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-1024x453.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-1024x453.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-300x133.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-768x340.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-1536x680.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12-1568x694.png 1568w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.12.png 1676w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:44.27%;max-width:1676px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d27a4f1 elementor-widget elementor-widget-text-editor\" data-id=\"3d27a4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Atm\u00f3sfera e iluminaci\u00f3n:<\/strong> afecta la forma en que vemos las cosas y tambi\u00e9n influye en el estado de \u00e1nimo del cliente. El blanco c\u00e1lido es el mejor color de luz para presentar los productos STIHL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c0c8b8 elementor-widget elementor-widget-image\" data-id=\"20c0c8b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"352\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-1024x481.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-1024x481.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-300x141.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-768x361.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-1536x721.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21-1568x736.png 1568w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-16-at-09.38.21.png 1678w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:46.96%;max-width:1678px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b31ab9a elementor-widget elementor-widget-text-editor\" data-id=\"7b31ab9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Zonas de confort y servicio:<\/strong> taller, caja, espacio para caf\u00e9, ba\u00f1os\u2026 La limpieza y la organizaci\u00f3n son muy importantes. Los clientes deben poder ingresar en estas \u00e1reas en cualquier momento.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bc946b\" data-id=\"3bc946b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54edf09c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54edf09c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2305e966\" data-id=\"2305e966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a40bd4c elementor-widget elementor-widget-image\" data-id=\"4a40bd4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-02-300x295.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-02-300x295.jpeg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-02-1024x1006.jpeg 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-02-768x755.jpeg 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-02.jpeg 1376w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:98.26%;max-width:1376px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c08e33 elementor-widget elementor-widget-text-editor\" data-id=\"74c08e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8220;Sabemos que la ambientaci\u00f3n y el cuidado con la estandarizaci\u00f3n son factores que influyen en la venta. Por esta raz\u00f3n, STIHL tiene herramientas de visual merchandising para ayudar en esta area.\u201d<\/p><p>\u00a0<\/p><p><strong>T\u00e1ssia Canterle, Especialista de mercado<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56a66e48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a66e48\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-79fde91c\" data-id=\"79fde91c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c839b53 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"c839b53\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;-webkit-background-size:cover;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/giornale.com.br\/src\/video-ed62-treinamento.mp4\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ae693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ae693\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29d0b981\" data-id=\"29d0b981\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-106470e3 elementor-widget elementor-widget-heading\" data-id=\"106470e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfPOR QU\u00c9 LA EXPERIENCIA\nDEL CLIENTE ES TAN\nIMPORTANTE?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25f1ae4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f1ae4d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a520d0b\" data-id=\"3a520d0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4047d elementor-widget elementor-widget-heading\" data-id=\"6c4047d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">QUIERO VER EL CONTENIDO\nCOMPLETO<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5320ecab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5320ecab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.stihl-training.com\/login.php?target=cat_358239&#038;client_id=STIHL&#038;auth_stat=\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-bob\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Accese al entrenamiento en stihl training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e93a8d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6e93a8d9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16ac193e\" data-id=\"16ac193e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4634d0 elementor-widget elementor-widget-image\" data-id=\"7d4634d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"469\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-03-1024x640.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-03-1024x640.jpg 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-03-300x188.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-03-768x480.jpg 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-03.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:62.5%;max-width:1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c0212e7\" data-id=\"6c0212e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea7e2ed elementor-widget elementor-widget-heading\" data-id=\"ea7e2ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfUSTED TIENE UNA PREGUNTA? <br> \u00a1ENTRE EN CONTACTO! <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db922a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db922a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-301c7fb2\" data-id=\"301c7fb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f93bf2a elementor-widget elementor-widget-text-editor\" data-id=\"7f93bf2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>T\u00e1ssia Canterle<\/strong><br \/><a href=\"tel:+5551998450614\">+55 51 9984-50614<\/a> <a href=\"mailto:tassia.canterle@stihl.com.br\">tassia.canterle@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6d1364c3\" data-id=\"6d1364c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2002158a elementor-widget elementor-widget-text-editor\" data-id=\"2002158a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Raul Kriedte<\/strong><br \/><a href=\"tel:+5551992830273\">+55 51 99283-0273<\/a> <a href=\"mailto:raul.kriedte@stihl.com.br\">raul.kriedte@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5aab57cf\" data-id=\"5aab57cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1faf2a elementor-widget elementor-widget-text-editor\" data-id=\"e1faf2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Paulo Serpe<\/strong><br \/><a href=\"tel:+5551992886474\">+55 51 99288-6474<\/a> <a href=\"mailto:paulo.serpe@stihl.com.br\">paulo.serpe@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>APUESTA POR EL VISUAL MERCHANDISING PARA FORTALECER LAS VENTAS. Una hermosa tienda que atraiga la atenci\u00f3n de los clientes hacia los productos y contribuya a concretar muchos negocios. Ese es el deseo de todos, \u00bfno? Para ayudarte con ese desaf\u00edo, recientemente se promovi\u00f3 una formaci\u00f3n de visual merchandising muy \u00fatil y perspicaz, a la que&hellip; <a class=\"more-link\" href=\"https:\/\/giornale.com.br\/ns\/pdvmas-bonitomas-vendedor\/\">Continuar lendo <span class=\"screen-reader-text\">PDV<br \/>M\u00c1S BONITO,<br \/>M\u00c1S VENDEDOR<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[16],"_links":{"self":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/1411"}],"collection":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/comments?post=1411"}],"version-history":[{"count":13,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/1411\/revisions"}],"predecessor-version":[{"id":1651,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/1411\/revisions\/1651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media?parent=1411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/categories?post=1411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/tags?post=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}