{"id":194,"date":"2021-09-18T23:16:19","date_gmt":"2021-09-19T02:16:19","guid":{"rendered":"https:\/\/giornale.com.br\/ns\/?p=194"},"modified":"2021-09-27T17:56:36","modified_gmt":"2021-09-27T20:56:36","slug":"juntos-somos-mais-fortes","status":"publish","type":"post","link":"https:\/\/giornale.com.br\/ns\/juntos-somos-mais-fortes\/","title":{"rendered":"Juntos somos mais fortes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"194\" class=\"elementor elementor-194\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27ef2032 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"27ef2032\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30cb5c18\" data-id=\"30cb5c18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-130b0167 elementor-widget elementor-widget-heading\" data-id=\"130b0167\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Atividades em v\u00e1rios pa\u00edses refor\u00e7am o posicionamento da marca STIHL e ajudam a combater as falsifica\u00e7\u00f5es.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebbd468 elementor-widget elementor-widget-text-editor\" data-id=\"3ebbd468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As falsifica\u00e7\u00f5es representam 3,3% do com\u00e9rcio mundial, segundo dados da Organiza\u00e7\u00e3o para a Coopera\u00e7\u00e3o e Desenvolvimento Econ\u00f4mico (OCDE). Est\u00e3o presentes principalmente em lojas online, marketplaces e por meio de vendedores ambulantes. Para ajudar a combater esse mercado ilegal, diversas iniciativas est\u00e3o sendo tomadas pela STIHL em todo o mundo. Confira as atividades mais recentes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6474a elementor-widget elementor-widget-heading\" data-id=\"0c6474a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ARGENTINA: ACABANDO COM A PIRATARIA J\u00c1 NA ALF\u00c2NDEGA<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c6318 elementor-widget elementor-widget-text-editor\" data-id=\"82c6318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Em fevereiro de 2020, ap\u00f3s muitos anos de dedica\u00e7\u00e3o junto com o departamento de marcas da Matriz registramos a combina\u00e7\u00e3o de cores cinza-laranja STIHL para motosserras e ro\u00e7adeiras no Instituto para Propriedade Intelectual. \u201cCom isso, conseguimos parar a importa\u00e7\u00e3o de motosserras e motosserras com a mesma combina\u00e7\u00e3o de cores que a STIHL. Esse trabalho foi feito em conjunto com a equipe do Sr. G\u00fcnther Stoll, na Alemanha, e o contato local da React, escrit\u00f3rio de advocacia contratado pela STIHL para atuar mundialmente nessa \u00e1rea\u201d, conta Francisco Gazcon, Gerente de Marketing da STIHL Argentina. Segundo ele, trata-se de um trabalho longo, mas que vale muito a pena. \u201cAconselhamos todos os importadores a trabalhar em conjunto com a STIHL para acabar com a pirataria j\u00e1 na alf\u00e2ndega, porque uma vez que as m\u00e1quinas estejam no mercado \u00e9 muito mais complicado\u201d, diz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2358d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2358d2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3db31d\" data-id=\"f3db31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d62869 elementor-widget elementor-widget-heading\" data-id=\"3d62869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PERU: CAMPANHA 360\u00ba RESSALTA O ORGULHO DE SER STIHL<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3779443 elementor-widget elementor-widget-text-editor\" data-id=\"3779443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No Peru a campanha antipirataria \u201cConhe\u00e7a seu produto STIHL e sinta orgulho\u201d est\u00e1 sendo implementada. \u201cNosso objetivo \u00e9 chegar tanto nos consumidores que j\u00e1 conhecem a nossa marca, estimulando a sua fideliza\u00e7\u00e3o, como aqueles que n\u00e3o conhecem t\u00e3o bem a marca, dificultando o reconhecimento de uma m\u00e1quina falsa\u201d, explica Lucciano Lescano, Gerente de Marketing da STIHL Peru. A campanha \u00e9 360\u00ba, ou seja, est\u00e1 presente em todos os pontos de contato com o p\u00fablico final: r\u00e1dio, loja, redes sociais, televis\u00e3o, al\u00e9m de materiais impressos e digitais para compartilhar. \u201cRessaltamos a qualidade e o servi\u00e7o STIHL com mensagens-chave como Conhe\u00e7a seu produto STIHL e sinta orgulho e Seu equipamento original somente em um distribuidor autorizado. Tamb\u00e9m buscamos mostrar as diferen\u00e7as entre uma m\u00e1quina original e uma falsificada, ajudando o cliente tomar a melhor decis\u00e3o de compra\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f977999 elementor-widget elementor-widget-image\" data-id=\"6f977999\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"540\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png 742w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49-300x218.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" style=\"width:100%;height:72.78%;max-width:742px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Comunica\u00e7\u00e3o 360\u00ba: do ponto de venda \u00e0 entrega de flyers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43bd052\" data-id=\"43bd052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8f6c9 elementor-widget elementor-widget-heading\" data-id=\"ed8f6c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">COL\u00d4MBIA: REFOR\u00c7O JUNTO\nAOS DISTRIBUIDORES<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3462315 elementor-widget elementor-widget-text-editor\" data-id=\"3462315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A campanha antipirataria \u201cConhe\u00e7a seu produto STIHL e sinta orgulho\u201d tamb\u00e9m foi aplicada com sucesso na Col\u00f4mbia. A Gerente de Marketing, Andrea Chaverra, conta que foi feito um plano de m\u00eddia durante 8 meses com maior divulga\u00e7\u00e3o em r\u00e1dio. \u201cAl\u00e9m disso, compartilhamos v\u00eddeo pelo nosso mailing, fizemos posts nas redes sociais e produzimos materiais para pontos de venda, que enviamos para 181 distribuidores em todo o pa\u00eds\u201d, acrescenta Andrea. Todas as pe\u00e7as s\u00e3o instrutivas, com foco positivo e sob a perspectiva do cliente, proporcionando apoio e seguran\u00e7a a ele. \u201cFicamos muito contentes com esse trabalho, que fortalece ainda mais a nossa marca\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b5cd8 elementor-widget elementor-widget-image\" data-id=\"22b5cd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"892\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png 608w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10-204x300.png 204w\" sizes=\"(max-width: 608px) 100vw, 608px\" style=\"width:100%;height:146.71%;max-width:608px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pe\u00e7a em ponto de venda na Col\u00f4mbia: material\nfoi enviado para 181 distribuidores em todo o pa\u00eds<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89720a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89720a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58f9d76\" data-id=\"58f9d76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f3451 elementor-widget elementor-widget-heading\" data-id=\"55f3451\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EQUADOR: CRIA\u00c7\u00c3O DO APP\n\u201cLA PROPIA\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34f06d elementor-widget elementor-widget-text-editor\" data-id=\"a34f06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como muitos pa\u00edses, o Equador tem sofrido h\u00e1 anos com a problem\u00e1tica da comercializa\u00e7\u00e3o de equipamentos piratas. Para confirmar as suas percep\u00e7\u00f5es a respeito desse tema, a INMEQ decidiu fazer uma pesquisa de mercado com uma empresa especialista, alcan\u00e7ando os seguintes resultados: 9 de cada 10 pessoas lembram e reconhecem espontaneamente a marca STIHL, 10 de cada 10 reconheceram a STIHL entre todas as marcas do mercado, ou seja, trata-se de uma marca \u201ctop of mind\u201d. Quanto ao reconhecimento da marca, prevalece a combina\u00e7\u00e3o de cores (laranja -cinza) com 69%, forma com 51% e tamanho com 25%, por\u00e9m \u00e9 relevante mencionar que o mercado n\u00e3o \u00e9 capaz de diferenciar um dispositivo original de uma r\u00e9plica, e 84% das pessoas ouvidas dizem que n\u00e3o est\u00e3o de modo algum dispostas a comprar uma r\u00e9plica, pois consideram que seriam v\u00edtimas de um esquema. Ap\u00f3s analisar as informa\u00e7\u00f5es, a INMEQ decidiu implementar duas estrat\u00e9gias: No campo jur\u00eddico, registrando a patente da combina\u00e7\u00e3o de cores \u201claranja &#8211; cinza\u201d para iniciar uma a\u00e7\u00e3o legal contra aqueles que importam equipamentos no mercado com esta combina\u00e7\u00e3o de cores. Cria\u00e7\u00e3o do APP \u201cLA PROPIA STIHL\u201d. \u201cLa propia\u201d \u00e9 parte do jarg\u00e3o equatoriano para expressar que \u00e9 original. Na ferramenta, o cliente pode verificar se o equipamento que est\u00e1 prestes a comprar \u00e9 original ou r\u00e9plica.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-833410a\" data-id=\"833410a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b1a97 elementor-widget elementor-widget-text-editor\" data-id=\"40b1a97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Caso n\u00e3o seja original, o APP exibe uma mensagem de alerta para que o cliente desista da compra e o guia at\u00e9 o revendedor autorizado mais pr\u00f3ximo, dependendo de sua localiza\u00e7\u00e3o. Al\u00e9m disso, o APP envia as informa\u00e7\u00f5es do cliente potencial que est\u00e1 fazendo a consulta ao revendedor autorizado mais pr\u00f3ximo para que ele possa contat\u00e1-lo e orient\u00e1-lo em seu processo de compra. Caso a s\u00e9rie corresponda a um equipamento original STIHL, o APP retorna uma mensagem incentivando-o a comprar o produto. \u201cOutra contribui\u00e7\u00e3o do APP \u00e9 que gerar uma comunidade emp\u00e1tica, que reconhece o esfor\u00e7o da marca para ajud\u00e1-la a n\u00e3o ser v\u00edtima de um esquema\u201d, acrescenta Iver Paredes, Gerente de Marketing e Vendas da Inmeq, do Equador. apoio e seguran\u00e7a a ele. \u201cFicamos muito contentes com esse trabalho, que fortalece ainda mais a nossa marca\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efef12e elementor-widget elementor-widget-image\" data-id=\"efef12e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"464\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png 1016w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-768x475.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.81%;max-width:1016px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Equipe de trabalho: Mateo Rameix, LeQuiz. Irving Salazar, INMEQ. Danny Salazar, KubyxlT. Sandra Robalino, LeQuiz. lver Paredes, INMEQ. Nicole Icaza, LeQuiz. Daniel Navarrete, INMEQ.\nParceiros estrat\u00e9gicos: LeQuiz, empresa de pesquisa de mercado. KubyxlT, empresa de desenvolvimento de\nsoftware.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ab028d8\" data-id=\"7ab028d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-deca425 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"deca425\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba09812\" data-id=\"ba09812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542725a7 elementor-widget elementor-widget-image\" data-id=\"542725a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7b35bb elementor-widget elementor-widget-text-editor\" data-id=\"3e7b35bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cAp\u00f3s muitos anos de trabalho junto com a Matriz conseguimos registrar a combina\u00e7\u00e3o de cores cinza-laranja para motosserras e ro\u00e7adeiras no Instituto de Propriedade Intelectual na Argentina, e isso foi muito importante.\u201d<\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon, Gerente comercial STIHL Argentina<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0b1c83 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f0b1c83\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8eb14c\" data-id=\"e8eb14c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be85134 elementor-widget elementor-widget-image\" data-id=\"be85134\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg 600w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:83.33%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b55629 elementor-widget elementor-widget-text-editor\" data-id=\"1b55629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cUtilizamos a campanha antipirataria educando nossos clientes sobre as falsifica\u00e7\u00f5es e, principalmente, fortalecendo o posicionamento da marca STIHL e seus diferenciais.\u201d<\/p><p>\u00a0<\/p><p><strong>Lucciano Lescano, Gerente de Marketing STIHL Peru<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e70917a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e70917a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6020dca\" data-id=\"6020dca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c81639 elementor-widget elementor-widget-image\" data-id=\"4c81639\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"589\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png 958w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-300x235.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-768x603.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:78.5%;max-width:958px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096e8e4 elementor-widget elementor-widget-text-editor\" data-id=\"096e8e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cTrabalhamos com um plano de m\u00eddia durante 8 meses com maior divulga\u00e7\u00e3o em r\u00e1dio, mas incluindo tamb\u00e9m v\u00eddeo, redes sociais e materiais para os pontos de venda.\u201d<\/p><p><strong>Andrea Chaverra, Gerente de Marketing de STIHL Col\u00f4mbia<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34aefbf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34aefbf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0001126\" data-id=\"0001126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddf50d elementor-widget elementor-widget-image\" data-id=\"5ddf50d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"575\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-300x230.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-768x589.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37.png 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:76.67%;max-width:1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7535e45 elementor-widget elementor-widget-text-editor\" data-id=\"7535e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cPara cada consulta que um cliente potencial faz ao nosso APP, um equipamento pirateado a menos \u00e9 vendido. Os resultados obtidos desde o lan\u00e7amento s\u00e3o animadores: temos mais de 100 downloads e 52 m\u00e1quinas vendidas por recomenda\u00e7\u00e3o do \u201cLA PROPIA STIHL\u201d a um distribuidor autorizado\u201d<\/p><p>\u00a0<\/p><p><strong>Iver Paredes, Gerente de Marketing e Vendas da Inmeq, do Equador<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8165a8b elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"8165a8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e4379d\" data-id=\"5e4379d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c825c82 elementor-widget elementor-widget-image\" data-id=\"c825c82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"714\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png 1814w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-300x118.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1024x403.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-768x302.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1536x605.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1568x617.png 1568w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" style=\"width:100%;height:39.36%;max-width:1814px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df47a89\" data-id=\"df47a89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-072df42 elementor-widget elementor-widget-heading\" data-id=\"072df42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">VOC\u00ca TEM ALGUMA PERGUNTA? <br>\nENTRE EM CONTATO!<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a198a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a198a2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd7234f\" data-id=\"dd7234f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d231c6 elementor-widget elementor-widget-text-editor\" data-id=\"4d231c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Andrea Chaverra<\/strong><br \/><a href=\"tel:+573135327226\">+57 313-5327226<\/a><br \/><a href=\"mailto:andrea.chaverra@stihl.co\">andrea.chaverra@stihl.co<\/a><\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon<\/strong><br \/><a href=\"tel:+541147365610\">+54 1147365610<\/a><br \/><a href=\"mailto:francisco.gazcon@stihl.com.ar\">francisco.gazcon@stihl.com.ar<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6213765\" data-id=\"6213765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c100c55 elementor-widget elementor-widget-text-editor\" data-id=\"c100c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Lucciano Lescano<\/strong><br \/><a href=\"tel:+512882813\">+51 288-2813<\/a><br \/><a href=\"mailto:lucciano.lescano@stihl.pe\">lucciano.lescano@stihl.pe<\/a><\/p><p>\u00a0<\/p><p><strong>Iver Paredes Guti\u00e9rrez<\/strong><br \/><a href=\"tel:+593987734231\">+59 398-7734231<\/a><br \/><a href=\"mailto:iparedes@gn-suferreteria.com.ec\" target=\"_blank\" rel=\"noopener\">iparedes@gn-suferreteria.com.ec<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c6d6d2 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"6c6d6d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a3af88\" data-id=\"1a3af88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd61b99 elementor-widget elementor-widget-heading\" data-id=\"bd61b99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Atividades em v\u00e1rios pa\u00edses refor\u00e7am o posicionamento da marca STIHL e ajudam a combater as falsifica\u00e7\u00f5es.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4546f elementor-widget elementor-widget-text-editor\" data-id=\"dc4546f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As falsifica\u00e7\u00f5es representam 3,3% do com\u00e9rcio mundial, segundo dados da Organiza\u00e7\u00e3o para a Coopera\u00e7\u00e3o e Desenvolvimento Econ\u00f4mico (OCDE). Est\u00e3o presentes principalmente em lojas online, marketplaces e por meio de vendedores ambulantes. Para ajudar a combater esse mercado ilegal, diversas iniciativas est\u00e3o sendo tomadas pela STIHL em todo o mundo. Confira as atividades mais recentes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f054152 elementor-widget elementor-widget-heading\" data-id=\"f054152\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ARGENTINA: ACABANDO COM A PIRATARIA J\u00c1 NA ALF\u00c2NDEGA<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47b31d elementor-widget elementor-widget-text-editor\" data-id=\"c47b31d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Em fevereiro de 2020, ap\u00f3s muitos anos de dedica\u00e7\u00e3o junto com o departamento de marcas da Matriz registramos a combina\u00e7\u00e3o de cores cinza-laranja STIHL para motosserras e ro\u00e7adeiras no Instituto para Propriedade Intelectual. \u201cCom isso, conseguimos parar a importa\u00e7\u00e3o de motosserras e motosserras com a mesma combina\u00e7\u00e3o de cores que a STIHL. Esse trabalho foi feito em conjunto com a equipe do Sr. G\u00fcnther Stoll, na Alemanha, e o contato local da React, escrit\u00f3rio de advocacia contratado pela STIHL para atuar mundialmente nessa \u00e1rea\u201d, conta Francisco Gazcon, Gerente de Marketing da STIHL Argentina. Segundo ele, trata-se de um trabalho longo, mas que vale muito a pena. \u201cAconselhamos todos os importadores a trabalhar em conjunto com a STIHL para acabar com a pirataria j\u00e1 na alf\u00e2ndega, porque uma vez que as m\u00e1quinas estejam no mercado \u00e9 muito mais complicado\u201d, diz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be5b831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be5b831\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3378489\" data-id=\"3378489\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b525b87 elementor-widget elementor-widget-heading\" data-id=\"b525b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PERU: CAMPANHA 360\u00ba RESSALTA O ORGULHO DE SER STIHL<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56c0ea elementor-widget elementor-widget-text-editor\" data-id=\"d56c0ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No Peru a campanha antipirataria \u201cConhe\u00e7a seu produto STIHL e sinta orgulho\u201d est\u00e1 sendo implementada. \u201cNosso objetivo \u00e9 chegar tanto nos consumidores que j\u00e1 conhecem a nossa marca, estimulando a sua fideliza\u00e7\u00e3o, como aqueles que n\u00e3o conhecem t\u00e3o bem a marca, dificultando o reconhecimento de uma m\u00e1quina falsa\u201d, explica Lucciano Lescano, Gerente de Marketing da STIHL Peru. A campanha \u00e9 360\u00ba, ou seja, est\u00e1 presente em todos os pontos de contato com o p\u00fablico final: r\u00e1dio, loja, redes sociais, televis\u00e3o, al\u00e9m de materiais impressos e digitais para compartilhar. \u201cRessaltamos a qualidade e o servi\u00e7o STIHL com mensagens-chave como Conhe\u00e7a seu produto STIHL e sinta orgulho e Seu equipamento original somente em um distribuidor autorizado. Tamb\u00e9m buscamos mostrar as diferen\u00e7as entre uma m\u00e1quina original e uma falsificada, ajudando o cliente tomar a melhor decis\u00e3o de compra\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013b3ec elementor-widget elementor-widget-image\" data-id=\"013b3ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"540\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png 742w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49-300x218.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" style=\"width:100%;height:72.78%;max-width:742px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Comunica\u00e7\u00e3o 360\u00ba: do ponto de venda \u00e0 entrega de flyers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5259ab0\" data-id=\"5259ab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13179a8 elementor-widget elementor-widget-heading\" data-id=\"13179a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">COL\u00d4MBIA: REFOR\u00c7O JUNTO\nAOS DISTRIBUIDORES<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd77e1 elementor-widget elementor-widget-text-editor\" data-id=\"4dd77e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A campanha antipirataria \u201cConhe\u00e7a seu produto STIHL e sinta orgulho\u201d tamb\u00e9m foi aplicada com sucesso na Col\u00f4mbia. A Gerente de Marketing, Andrea Chaverra, conta que foi feito um plano de m\u00eddia durante 8 meses com maior divulga\u00e7\u00e3o em r\u00e1dio. \u201cAl\u00e9m disso, compartilhamos v\u00eddeo pelo nosso mailing, fizemos posts nas redes sociais e produzimos materiais para pontos de venda, que enviamos para 181 distribuidores em todo o pa\u00eds\u201d, acrescenta Andrea. Todas as pe\u00e7as s\u00e3o instrutivas, com foco positivo e sob a perspectiva do cliente, proporcionando apoio e seguran\u00e7a a ele. \u201cFicamos muito contentes com esse trabalho, que fortalece ainda mais a nossa marca\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc9d74 elementor-widget elementor-widget-image\" data-id=\"fdc9d74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"892\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png 608w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10-204x300.png 204w\" sizes=\"(max-width: 608px) 100vw, 608px\" style=\"width:100%;height:146.71%;max-width:608px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pe\u00e7a em ponto de venda na Col\u00f4mbia: material\nfoi enviado para 181 distribuidores em todo o pa\u00eds<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bc723d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bc723d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51276de\" data-id=\"51276de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f295 elementor-widget elementor-widget-heading\" data-id=\"a02f295\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EQUADOR: CRIA\u00c7\u00c3O DO APP\n\u201cLA PROPIA\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78ef4a elementor-widget elementor-widget-text-editor\" data-id=\"a78ef4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como muitos pa\u00edses, o Equador tem sofrido h\u00e1 anos com a problem\u00e1tica da comercializa\u00e7\u00e3o de equipamentos piratas. Para confirmar as suas percep\u00e7\u00f5es a respeito desse tema, a INMEQ decidiu fazer uma pesquisa de mercado com uma empresa especialista, alcan\u00e7ando os seguintes resultados: 9 de cada 10 pessoas lembram e reconhecem espontaneamente a marca STIHL, 10 de cada 10 reconheceram a STIHL entre todas as marcas do mercado, ou seja, trata-se de uma marca \u201ctop of mind\u201d. Quanto ao reconhecimento da marca, prevalece a combina\u00e7\u00e3o de cores (laranja -cinza) com 69%, forma com 51% e tamanho com 25%, por\u00e9m \u00e9 relevante mencionar que o mercado n\u00e3o \u00e9 capaz de diferenciar um dispositivo original de uma r\u00e9plica, e 84% das pessoas ouvidas dizem que n\u00e3o est\u00e3o de modo algum dispostas a comprar uma r\u00e9plica, pois consideram que seriam v\u00edtimas de um esquema. Ap\u00f3s analisar as informa\u00e7\u00f5es, a INMEQ decidiu implementar duas estrat\u00e9gias: No campo jur\u00eddico, registrando a patente da combina\u00e7\u00e3o de cores \u201claranja &#8211; cinza\u201d para iniciar uma a\u00e7\u00e3o legal contra aqueles que importam equipamentos no mercado com esta combina\u00e7\u00e3o de cores. Cria\u00e7\u00e3o do APP \u201cLA PROPIA STIHL\u201d. \u201cLa propia\u201d \u00e9 parte do jarg\u00e3o equatoriano para expressar que \u00e9 original. Na ferramenta, o cliente pode verificar se o equipamento que est\u00e1 prestes a comprar \u00e9 original ou r\u00e9plica.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27202a4\" data-id=\"27202a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51fbcba elementor-widget elementor-widget-text-editor\" data-id=\"51fbcba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Caso n\u00e3o seja original, o APP exibe uma mensagem de alerta para que o cliente desista da compra e o guia at\u00e9 o revendedor autorizado mais pr\u00f3ximo, dependendo de sua localiza\u00e7\u00e3o. Al\u00e9m disso, o APP envia as informa\u00e7\u00f5es do cliente potencial que est\u00e1 fazendo a consulta ao revendedor autorizado mais pr\u00f3ximo para que ele possa contat\u00e1-lo e orient\u00e1-lo em seu processo de compra. Caso a s\u00e9rie corresponda a um equipamento original STIHL, o APP retorna uma mensagem incentivando-o a comprar o produto. \u201cOutra contribui\u00e7\u00e3o do APP \u00e9 que gerar uma comunidade emp\u00e1tica, que reconhece o esfor\u00e7o da marca para ajud\u00e1-la a n\u00e3o ser v\u00edtima de um esquema\u201d, acrescenta Iver Paredes, Gerente de Marketing e Vendas da Inmeq, do Equador. apoio e seguran\u00e7a a ele. \u201cFicamos muito contentes com esse trabalho, que fortalece ainda mais a nossa marca\u201d, afirma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eec643 elementor-widget elementor-widget-image\" data-id=\"6eec643\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"464\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png 1016w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-768x475.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.81%;max-width:1016px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Equipe de trabalho: Mateo Rameix, LeQuiz. Irving Salazar, INMEQ. Danny Salazar, KubyxlT. Sandra Robalino, LeQuiz. lver Paredes, INMEQ. Nicole Icaza, LeQuiz. Daniel Navarrete, INMEQ.\nParceiros estrat\u00e9gicos: LeQuiz, empresa de pesquisa de mercado. KubyxlT, empresa de desenvolvimento de\nsoftware.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a804926 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a804926\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60d1d07\" data-id=\"60d1d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65b90f elementor-widget elementor-widget-image\" data-id=\"b65b90f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31306fc elementor-widget elementor-widget-text-editor\" data-id=\"31306fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cAp\u00f3s muitos anos de trabalho junto com a Matriz conseguimos registrar a combina\u00e7\u00e3o de cores cinza-laranja para motosserras e ro\u00e7adeiras no Instituto de Propriedade Intelectual na Argentina, e isso foi muito importante.\u201d<\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon, Gerente comercial STIHL Argentina<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19f6613 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19f6613\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d16aae\" data-id=\"5d16aae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2d57d4 elementor-widget elementor-widget-image\" data-id=\"e2d57d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg 600w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:83.33%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3929cf elementor-widget elementor-widget-text-editor\" data-id=\"c3929cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cUtilizamos a campanha antipirataria educando nossos clientes sobre as falsifica\u00e7\u00f5es e, principalmente, fortalecendo o posicionamento da marca STIHL e seus diferenciais.\u201d<\/p><p>\u00a0<\/p><p><strong>Lucciano Lescano, Gerente de Marketing STIHL Peru<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba6d2b3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ba6d2b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb176d1\" data-id=\"eb176d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2a3ce elementor-widget elementor-widget-image\" data-id=\"bb2a3ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"589\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png 958w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-300x235.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-768x603.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:78.5%;max-width:958px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd5d1d elementor-widget elementor-widget-text-editor\" data-id=\"bfd5d1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cTrabalhamos com um plano de m\u00eddia durante 8 meses com maior divulga\u00e7\u00e3o em r\u00e1dio, mas incluindo tamb\u00e9m v\u00eddeo, redes sociais e materiais para os pontos de venda.\u201d<\/p><p><strong>Andrea Chaverra, Gerente de Marketing de STIHL Col\u00f4mbia<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9767312 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9767312\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d9dc85e\" data-id=\"d9dc85e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f2787a elementor-widget elementor-widget-image\" data-id=\"9f2787a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"575\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-300x230.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-768x589.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37.png 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:76.67%;max-width:1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7358b26 elementor-widget elementor-widget-text-editor\" data-id=\"7358b26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cPara cada consulta que um cliente potencial faz ao nosso APP, um equipamento pirateado a menos \u00e9 vendido. Os resultados obtidos desde o lan\u00e7amento s\u00e3o animadores: temos mais de 100 downloads e 52 m\u00e1quinas vendidas por recomenda\u00e7\u00e3o do \u201cLA PROPIA STIHL\u201d a um distribuidor autorizado\u201d<\/p><p>\u00a0<\/p><p><strong>Iver Paredes, Gerente de Marketing e Vendas da Inmeq, do Equador<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-615ed1a elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"615ed1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c3aa4c\" data-id=\"2c3aa4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f54ece elementor-widget elementor-widget-image\" data-id=\"3f54ece\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"714\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png 1814w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-300x118.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1024x403.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-768x302.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1536x605.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1568x617.png 1568w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" style=\"width:100%;height:39.36%;max-width:1814px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684633b elementor-widget elementor-widget-heading\" data-id=\"684633b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">VOC\u00ca TEM ALGUMA PERGUNTA? <br>\nENTRE EM CONTATO!<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-973a04e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"973a04e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ca5f92\" data-id=\"6ca5f92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abc91e elementor-widget elementor-widget-text-editor\" data-id=\"0abc91e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Andrea Chaverra<\/strong><br \/><a href=\"tel:+573135327226\">+57 313-5327226<\/a><br \/><a href=\"mailto:andrea.chaverra@stihl.co\">andrea.chaverra@stihl.co<\/a><\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon<\/strong><br \/><a href=\"tel:+541147365610\">+54 1147365610<\/a><br \/><a href=\"mailto:francisco.gazcon@stihl.com.ar\">francisco.gazcon@stihl.com.ar<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e93e5b1\" data-id=\"e93e5b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a43be08 elementor-widget elementor-widget-text-editor\" data-id=\"a43be08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Lucciano Lescano<\/strong><br \/><a href=\"tel:+512882813\">+51 288-2813<\/a><br \/><a href=\"mailto:lucciano.lescano@stihl.pe\">lucciano.lescano@stihl.pe<\/a><\/p><p>\u00a0<\/p><p><strong>Iver Paredes Guti\u00e9rrez<\/strong><br \/><a href=\"tel:+593987734231\">+59 398-7734231<\/a><br \/><a href=\"mailto:iparedes@gn-suferreteria.com.ec\" target=\"_blank\" rel=\"noopener\">iparedes@gn-suferreteria.com.ec<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Atividades em v\u00e1rios pa\u00edses refor\u00e7am o posicionamento da marca STIHL e ajudam a combater as falsifica\u00e7\u00f5es. As falsifica\u00e7\u00f5es representam 3,3% do com\u00e9rcio mundial, segundo dados da Organiza\u00e7\u00e3o para a Coopera\u00e7\u00e3o e Desenvolvimento Econ\u00f4mico (OCDE). Est\u00e3o presentes principalmente em lojas online, marketplaces e por meio de vendedores ambulantes. Para ajudar a combater esse mercado ilegal, diversas&hellip; <a class=\"more-link\" href=\"https:\/\/giornale.com.br\/ns\/juntos-somos-mais-fortes\/\">Continuar lendo <span class=\"screen-reader-text\">Juntos somos mais fortes<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[17],"_links":{"self":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":87,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":1194,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/194\/revisions\/1194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}