{"id":411,"date":"2021-09-21T19:06:16","date_gmt":"2021-09-21T22:06:16","guid":{"rendered":"https:\/\/giornale.com.br\/ns\/?p=411"},"modified":"2021-09-27T17:56:26","modified_gmt":"2021-09-27T20:56:26","slug":"together-we-are-stronger","status":"publish","type":"post","link":"https:\/\/giornale.com.br\/ns\/together-we-are-stronger\/","title":{"rendered":"Together we are stronger"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"411\" class=\"elementor elementor-411\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-571bfc67 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"571bfc67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9707731\" data-id=\"9707731\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ddc8024 elementor-widget elementor-widget-heading\" data-id=\"2ddc8024\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Activities in several countries reinforce the STIHL brand positioning and\nhelp fight counterfeit products.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b467ae1 elementor-widget elementor-widget-text-editor\" data-id=\"1b467ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Counterfeit products represent 3.3% of world trade, according to data from the Organization<br \/>for Economic Co-operation and Development (OECD). They are sold mainly in<br \/>online stores, marketplaces and through street vendors. To help fight this illegal market,<br \/>several different initiatives are being taken by STIHL worldwide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f69016 elementor-widget elementor-widget-heading\" data-id=\"5f69016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Argentina: ending piracy already at customs<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dd64b3 elementor-widget elementor-widget-text-editor\" data-id=\"46dd64b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In February 2020, after many years of dedication, together with the headquarter we registered the STIHL grey-orange colour combination for chainsaws and brushcutters at the Institute for Intellectual Property. \u201cWith that, we were able to stop the imports of chainsaws and brushcutters with the same colour combination that STIHL has. This work was performed together with Mr G\u00fcnther Stoll\u2019s team, in Germany, and the local contact of React, law firm hired by STIHL to work in this area worldwide,\u201d says Francisco Gazcon, Marketing Manager of STIHL Argentina.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to him, it is a long task, but one that is really worthwhile. \u201cWe advise all importers to work together with STIHL to end piracy already at customs, because once the machines are on the market it becomes much more complicated,\u201d he says.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69624e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69624e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38ec3a5a\" data-id=\"38ec3a5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e33c315 elementor-widget elementor-widget-heading\" data-id=\"4e33c315\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Peru: campaign 360\u00ba highlights the pride of being STIHL<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1708336a elementor-widget elementor-widget-text-editor\" data-id=\"1708336a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Peru the antipiracy campaign <\/span><span style=\"font-weight: 400;\">\u201cGet to know your STIHL product and feel proud of it\u201d is being implemented. \u201cOur objective is to reach both the consumers that already know our brand, encouraging customer loyalty, as well as those who are not so familiar with the brand, which makes it harder to identify a counterfeit machine,\u201d explains Lucciano Lescano, Marketing Manager of STIHL Peru.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign is 360\u00ba, it is present in all points of contact with final consumers: radio, stores, social media, television, in addition to printed and digital materials to be shared. \u201cWe emphasize STIHL service and quality with key-messages such as <\/span><i><span style=\"font-weight: 400;\">Get to know your STIHL product and feel proud of it <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">Your original equipment only at an authorized dealer<\/span><\/i><span style=\"font-weight: 400;\">. We also tried to show the differences between an original machine and a counterfeit one, helping customers make the best purchasing decision,\u201d he states.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d03564 elementor-widget elementor-widget-image\" data-id=\"46d03564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"540\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png 742w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49-300x218.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" style=\"width:100%;height:72.78%;max-width:742px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Communication 360\u00ba: from the point of sale to distributing flyers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24fb065f\" data-id=\"24fb065f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4536fa2a elementor-widget elementor-widget-heading\" data-id=\"4536fa2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Colombia: reinforcement together with dealers<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278ba3fd elementor-widget elementor-widget-text-editor\" data-id=\"278ba3fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The antipiracy campaign \u201cGet to know your STIHL product and feel proud of it\u201d was also applied successfully in Colombia. The Marketing Manager, Andrea Chaverra, tells that a media plan was developed over 8 months with greater advertising on the radio. \u201cIn addition, we shared videos through our mailing, posted on social media and produced material for points of sale, which we sent to 181 dealers throughout the country,\u201d added Andrea.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All pieces are educational, with a positive bias and considering the customers\u2019 perspective, providing support and security for them. \u201cWe were very satisfied with this work, which strengthens our brand even more,\u201d she states.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a929264 elementor-widget elementor-widget-image\" data-id=\"a929264\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"892\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png 608w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10-204x300.png 204w\" sizes=\"(max-width: 608px) 100vw, 608px\" style=\"width:100%;height:146.71%;max-width:608px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Piece in point of sale in Colombia: material has been sent to 181 dealers throughout the country<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e07035e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e07035e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41199747\" data-id=\"41199747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694bc9c1 elementor-widget elementor-widget-heading\" data-id=\"694bc9c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Equator: creation of the APP \u201cLa propia\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c62cb7f elementor-widget elementor-widget-text-editor\" data-id=\"7c62cb7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just like many other countries, Equator has been suffering for many years with the problem of pirate equipment trade. In order to find out the perception of the end customer, INMEQ decided to do a market research with a specialized company, achieving the following results: 9 out of 10 people recall and recognize the STIHL brand spontaneously; 10 out of 10 recognize STIHL among all brands on the market, that is a \u201ctop of mind\u201d brand. Regarding brand recognition, the grey-orange colour combination prevails with 69%, shape with 51% and size with 25%, however it is relevant to mention that the end customer is not capable of distinguishing an original device from a replica, and 84% of the people are not in any way willing to buy a replica, and would consider to be a victim of a scam.<\/span><\/p><p><span style=\"font-weight: 400;\">After analysing the information, INMEQ decided to implement two strategies: R<\/span><span style=\"font-weight: 400;\">egistering the \u201cgrey-orange\u201d colour combination patent to start a legal action against those who import equipment on the market with this colour combination. Secondly, the creation of the APP &#8220;LA PROPIA STIHL&#8221;. \u201cLa propia&#8221; is part of the Equatorial jargon to express that something is original. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fbd7be8\" data-id=\"3fbd7be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48dcc0a7 elementor-widget elementor-widget-text-editor\" data-id=\"48dcc0a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the tool, the customer can verify whether the equipment he is about to purchase is original or a replica. If it is not original, the APP shows an alert message for the customer to abort the purchase and guides him to the nearest authorized dealer, depending on his location. In addition, the APP sends the information of the potential customer who is checking the APP to the nearest authorized dealer so that he can get in touch with him and guide him though the purchasing process. If the series corresponds to any original STIHL equipment, the APP returns a message encouraging the customer to purchase the product.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cAnother contribution of the APP is to generate an empathetic community, which recognizes the brand\u2019s effort to help customers not become victims of a scam,\u201d adds Iver Paredes, <\/span><span style=\"font-weight: 400;\">Marketing and Sales Manager of Inmeq, Equator<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b8f3db elementor-widget elementor-widget-image\" data-id=\"47b8f3db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"464\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png 1016w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-768x475.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.81%;max-width:1016px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Work team: Mateo Rameix, LeQuiz. Irving Salazar, INMEQ. Danny Salazar, KubyxlT. Sandra Robalino, LeQuiz. lver Paredes, INMEQ. Nicole Icaza, LeQuiz. Daniel Navarrete, INMEQ. <br> Strategic partners:  LeQuiz, market research company. KubyxlT, software development company<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41efc8\" data-id=\"41efc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e1ef204 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e1ef204\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ee71730\" data-id=\"6ee71730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78bf3ce8 elementor-widget elementor-widget-image\" data-id=\"78bf3ce8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f0e92 elementor-widget elementor-widget-text-editor\" data-id=\"b5f0e92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cAfter many years of work together with the Headquarter we were able to register the grey-orange colour combination for chainsaws and brushcutters at the Intellectual Property Institute in Argentina, and that was very important<\/span><span style=\"font-weight: 400;\">.\u201d<\/span><\/p><p>\u00a0<\/p><p><b>Francisco Gazcon,<br \/>Marketing and Sales Manager of STIHL Argentina<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32ae2efc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32ae2efc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34f73a22\" data-id=\"34f73a22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d60324 elementor-widget elementor-widget-image\" data-id=\"28d60324\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg 600w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:83.33%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b3ba33 elementor-widget elementor-widget-text-editor\" data-id=\"78b3ba33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cWe used the antipiracy campaign educating our customers about counterfeit products and, mainly, strengthening the STIHL brand positioning and its outstanding attributes.\u201d<\/span><\/p><p>\u00a0<\/p><p><b>Lucciano Lescano, Marketing Manager of STIHL Peru<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b37f103 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b37f103\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-383812bd\" data-id=\"383812bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1422b558 elementor-widget elementor-widget-image\" data-id=\"1422b558\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"589\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png 958w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-300x235.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-768x603.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:78.5%;max-width:958px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318f51c5 elementor-widget elementor-widget-text-editor\" data-id=\"318f51c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cWe worked with a media plan for 8 months with greater advertising on the radio, but also including video, social media and material for points of sale.\u201d<br \/><br \/><\/span><b>Andrea Chaverra, Marketing Manager of STIHL Colombia<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f5f6fcb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f5f6fcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bcb32bf\" data-id=\"bcb32bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-232e4b36 elementor-widget elementor-widget-image\" data-id=\"232e4b36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"575\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-300x230.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-768x589.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37.png 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:76.67%;max-width:1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f635a90 elementor-widget elementor-widget-text-editor\" data-id=\"1f635a90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cFor each potential customer inquiry in our APP, one less fake product is sold. The results obtained since its release are promising: we have more than 100 downloads and 52 machines sold through a recommendation from &#8220;LA PROPIA STIHL&#8221; to an authorized dealer.\u201d<br \/><br \/><\/span><b>Iver Paredes, Marketing and Sales Manager of Inmeq, Equator<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18622e0e elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"18622e0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e94697f\" data-id=\"2e94697f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136d3b04 elementor-widget elementor-widget-image\" data-id=\"136d3b04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"714\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png 1814w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-300x118.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1024x403.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-768x302.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1536x605.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1568x617.png 1568w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" style=\"width:100%;height:39.36%;max-width:1814px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37b04ed6\" data-id=\"37b04ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a5e622 elementor-widget elementor-widget-heading\" data-id=\"73a5e622\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DO YOU HAVE ANY QUESTIONS?<br>\nCONTACT US!<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a45ea9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a45ea9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aae46e\" data-id=\"2aae46e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9d9a43 elementor-widget elementor-widget-text-editor\" data-id=\"3b9d9a43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Andrea Chaverra<\/strong><br \/><a href=\"tel:+573135327226\">+57 313-5327226<\/a><br \/><a href=\"mailto:andrea.chaverra@stihl.co\">andrea.chaverra@stihl.co<\/a><\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon<\/strong><br \/><a href=\"tel:+541147365610\">+54 1147365610<\/a><br \/><a href=\"mailto:francisco.gazcon@stihl.com.ar\">francisco.gazcon@stihl.com.ar<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22e187b1\" data-id=\"22e187b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d64f8c5 elementor-widget elementor-widget-text-editor\" data-id=\"2d64f8c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Lucciano Lescano<\/strong><br \/><a href=\"tel:+512882813\">+51 288-2813<\/a><br \/><a href=\"mailto:lucciano.lescano@stihl.pe\">lucciano.lescano@stihl.pe<\/a><\/p><p>\u00a0<\/p><p><strong>Iver Paredes Guti\u00e9rrez<\/strong><br \/><a href=\"tel:+593987734231\">+59 398-7734231<\/a><br \/><a href=\"mailto:iparedes@gn-suferreteria.com.ec\" target=\"_blank\" rel=\"noopener\">iparedes@gn-suferreteria.com.ec<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c958f1 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"6c958f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c08644\" data-id=\"6c08644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235dcc4 elementor-widget elementor-widget-heading\" data-id=\"235dcc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Activities in several countries reinforce the STIHL brand positioning and\nhelp fight counterfeit products.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c45326 elementor-widget elementor-widget-text-editor\" data-id=\"7c45326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Counterfeit products represent 3.3% of world trade, according to data from the Organization<br \/>for Economic Co-operation and Development (OECD). They are sold mainly in<br \/>online stores, marketplaces and through street vendors. To help fight this illegal market,<br \/>several different initiatives are being taken by STIHL worldwide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94141c elementor-widget elementor-widget-heading\" data-id=\"b94141c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Argentina: ending piracy already at customs<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2d553 elementor-widget elementor-widget-text-editor\" data-id=\"5c2d553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In February 2020, after many years of dedication, together with the headquarter we registered the STIHL grey-orange colour combination for chainsaws and brushcutters at the Institute for Intellectual Property. \u201cWith that, we were able to stop the imports of chainsaws and brushcutters with the same colour combination that STIHL has. This work was performed together with Mr G\u00fcnther Stoll\u2019s team, in Germany, and the local contact of React, law firm hired by STIHL to work in this area worldwide,\u201d says Francisco Gazcon, Marketing Manager of STIHL Argentina.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to him, it is a long task, but one that is really worthwhile. \u201cWe advise all importers to work together with STIHL to end piracy already at customs, because once the machines are on the market it becomes much more complicated,\u201d he says.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47e60f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e60f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dbb99b8\" data-id=\"dbb99b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58febb8 elementor-widget elementor-widget-heading\" data-id=\"58febb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Peru: campaign 360\u00ba highlights the pride of being STIHL<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe2b49 elementor-widget elementor-widget-text-editor\" data-id=\"cbe2b49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Peru the antipiracy campaign <\/span><span style=\"font-weight: 400;\">\u201cGet to know your STIHL product and feel proud of it\u201d is being implemented. \u201cOur objective is to reach both the consumers that already know our brand, encouraging customer loyalty, as well as those who are not so familiar with the brand, which makes it harder to identify a counterfeit machine,\u201d explains Lucciano Lescano, Marketing Manager of STIHL Peru.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign is 360\u00ba, it is present in all points of contact with final consumers: radio, stores, social media, television, in addition to printed and digital materials to be shared. \u201cWe emphasize STIHL service and quality with key-messages such as <\/span><i><span style=\"font-weight: 400;\">Get to know your STIHL product and feel proud of it <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">Your original equipment only at an authorized dealer<\/span><\/i><span style=\"font-weight: 400;\">. We also tried to show the differences between an original machine and a counterfeit one, helping customers make the best purchasing decision,\u201d he states.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5acd7 elementor-widget elementor-widget-image\" data-id=\"2e5acd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"540\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49.png 742w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.43.49-300x218.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" style=\"width:100%;height:72.78%;max-width:742px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Communication 360\u00ba: from the point of sale to distributing flyers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f16037\" data-id=\"5f16037\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7edad elementor-widget elementor-widget-heading\" data-id=\"1f7edad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Colombia: reinforcement together with dealers<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6604604 elementor-widget elementor-widget-text-editor\" data-id=\"6604604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The antipiracy campaign \u201cGet to know your STIHL product and feel proud of it\u201d was also applied successfully in Colombia. The Marketing Manager, Andrea Chaverra, tells that a media plan was developed over 8 months with greater advertising on the radio. \u201cIn addition, we shared videos through our mailing, posted on social media and produced material for points of sale, which we sent to 181 dealers throughout the country,\u201d added Andrea.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All pieces are educational, with a positive bias and considering the customers\u2019 perspective, providing support and security for them. \u201cWe were very satisfied with this work, which strengthens our brand even more,\u201d she states.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3241729 elementor-widget elementor-widget-image\" data-id=\"3241729\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"892\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10.png 608w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-23.18.10-204x300.png 204w\" sizes=\"(max-width: 608px) 100vw, 608px\" style=\"width:100%;height:146.71%;max-width:608px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Piece in point of sale in Colombia: material has been sent to 181 dealers throughout the country<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2909c6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2909c6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d903b0\" data-id=\"9d903b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39577b1 elementor-widget elementor-widget-heading\" data-id=\"39577b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Equator: creation of the APP \u201cLa propia\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72acbda elementor-widget elementor-widget-text-editor\" data-id=\"72acbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just like many other countries, Equator has been suffering for many years with the problem of pirate equipment trade. In order to find out the perception of the end customer, INMEQ decided to do a market research with a specialized company, achieving the following results: 9 out of 10 people recall and recognize the STIHL brand spontaneously; 10 out of 10 recognize STIHL among all brands on the market, that is a \u201ctop of mind\u201d brand. Regarding brand recognition, the grey-orange colour combination prevails with 69%, shape with 51% and size with 25%, however it is relevant to mention that the end customer is not capable of distinguishing an original device from a replica, and 84% of the people are not in any way willing to buy a replica, and would consider to be a victim of a scam.<\/span><\/p><p><span style=\"font-weight: 400;\">After analysing the information, INMEQ decided to implement two strategies: R<\/span><span style=\"font-weight: 400;\">egistering the \u201cgrey-orange\u201d colour combination patent to start a legal action against those who import equipment on the market with this colour combination. Secondly, the creation of the APP &#8220;LA PROPIA STIHL&#8221;. \u201cLa propia&#8221; is part of the Equatorial jargon to express that something is original. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5020123\" data-id=\"5020123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d7d07 elementor-widget elementor-widget-text-editor\" data-id=\"18d7d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the tool, the customer can verify whether the equipment he is about to purchase is original or a replica. If it is not original, the APP shows an alert message for the customer to abort the purchase and guides him to the nearest authorized dealer, depending on his location. In addition, the APP sends the information of the potential customer who is checking the APP to the nearest authorized dealer so that he can get in touch with him and guide him though the purchasing process. If the series corresponds to any original STIHL equipment, the APP returns a message encouraging the customer to purchase the product.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cAnother contribution of the APP is to generate an empathetic community, which recognizes the brand\u2019s effort to help customers not become victims of a scam,\u201d adds Iver Paredes, <\/span><span style=\"font-weight: 400;\">Marketing and Sales Manager of Inmeq, Equator<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66368c5 elementor-widget elementor-widget-image\" data-id=\"66368c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"464\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52.png 1016w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.52-768x475.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.81%;max-width:1016px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Work team: Mateo Rameix, LeQuiz. Irving Salazar, INMEQ. Danny Salazar, KubyxlT. Sandra Robalino, LeQuiz. lver Paredes, INMEQ. Nicole Icaza, LeQuiz. Daniel Navarrete, INMEQ. <br> Strategic partners:  LeQuiz, market research company. KubyxlT, software development company<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66bf70e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66bf70e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-020de22\" data-id=\"020de22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ce968 elementor-widget elementor-widget-image\" data-id=\"25ce968\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-dentrodecasa-francisco-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45946cc elementor-widget elementor-widget-text-editor\" data-id=\"45946cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cAfter many years of work together with the Headquarter we were able to register the grey-orange colour combination for chainsaws and brushcutters at the Intellectual Property Institute in Argentina, and that was very important<\/span><span style=\"font-weight: 400;\">.\u201d<\/span><\/p><p>\u00a0<\/p><p><b>Francisco Gazcon,<br \/>Marketing and Sales Manager of STIHL Argentina<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14f9e4e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"14f9e4e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f1ade9\" data-id=\"1f1ade9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1513943 elementor-widget elementor-widget-image\" data-id=\"1513943\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02.jpg 600w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-pirataria-sidebar-02-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:83.33%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4ec0a elementor-widget elementor-widget-text-editor\" data-id=\"5a4ec0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cWe used the antipiracy campaign educating our customers about counterfeit products and, mainly, strengthening the STIHL brand positioning and its outstanding attributes.\u201d<\/span><\/p><p>\u00a0<\/p><p><b>Lucciano Lescano, Marketing Manager of STIHL Peru<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-204346d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"204346d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e237b9e\" data-id=\"e237b9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71c296 elementor-widget elementor-widget-image\" data-id=\"d71c296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"589\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52.png 958w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-300x235.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.32.52-768x603.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:78.5%;max-width:958px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9fa7b elementor-widget elementor-widget-text-editor\" data-id=\"ee9fa7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cWe worked with a media plan for 8 months with greater advertising on the radio, but also including video, social media and material for points of sale.\u201d<br \/><br \/><\/span><b>Andrea Chaverra, Marketing Manager of STIHL Colombia<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-364d261 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"364d261\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-091723a\" data-id=\"091723a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48bcc0e elementor-widget elementor-widget-image\" data-id=\"48bcc0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"575\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-1024x785.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-300x230.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37-768x589.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.37.png 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:76.67%;max-width:1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20cade elementor-widget elementor-widget-text-editor\" data-id=\"b20cade\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cFor each potential customer inquiry in our APP, one less fake product is sold. The results obtained since its release are promising: we have more than 100 downloads and 52 machines sold through a recommendation from &#8220;LA PROPIA STIHL&#8221; to an authorized dealer.\u201d<br \/><br \/><\/span><b>Iver Paredes, Marketing and Sales Manager of Inmeq, Equator<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4581192 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"4581192\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7a9cdb\" data-id=\"a7a9cdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0757e5c elementor-widget elementor-widget-image\" data-id=\"0757e5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"714\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06.png 1814w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-300x118.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1024x403.png 1024w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-768x302.png 768w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1536x605.png 1536w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-21.33.06-1568x617.png 1568w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" style=\"width:100%;height:39.36%;max-width:1814px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd13d9 elementor-widget elementor-widget-heading\" data-id=\"1bd13d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DO YOU HAVE ANY QUESTIONS?<br>\nCONTACT US!<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbe1dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbe1dc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdc3a39\" data-id=\"fdc3a39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adbdbb5 elementor-widget elementor-widget-text-editor\" data-id=\"adbdbb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Andrea Chaverra<\/strong><br \/><a href=\"tel:+573135327226\">+57 313-5327226<\/a><br \/><a href=\"mailto:andrea.chaverra@stihl.co\">andrea.chaverra@stihl.co<\/a><\/p><p>\u00a0<\/p><p><strong>Francisco Gazcon<\/strong><br \/><a href=\"tel:+541147365610\">+54 1147365610<\/a><br \/><a href=\"mailto:francisco.gazcon@stihl.com.ar\">francisco.gazcon@stihl.com.ar<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bd13eb\" data-id=\"0bd13eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6599cd8 elementor-widget elementor-widget-text-editor\" data-id=\"6599cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Lucciano Lescano<\/strong><br \/><a href=\"tel:+512882813\">+51 288-2813<\/a><br \/><a href=\"mailto:lucciano.lescano@stihl.pe\">lucciano.lescano@stihl.pe<\/a><\/p><p>\u00a0<\/p><p><strong>Iver Paredes Guti\u00e9rrez<\/strong><br \/><a href=\"tel:+593987734231\">+59 398-7734231<\/a><br \/><a href=\"mailto:iparedes@gn-suferreteria.com.ec\" target=\"_blank\" rel=\"noopener\">iparedes@gn-suferreteria.com.ec<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Activities in several countries reinforce the STIHL brand positioning and help fight counterfeit products. Counterfeit products represent 3.3% of world trade, according to data from the Organizationfor Economic Co-operation and Development (OECD). They are sold mainly inonline stores, marketplaces and through street vendors. To help fight this illegal market,several different initiatives are being taken by&hellip; <a class=\"more-link\" href=\"https:\/\/giornale.com.br\/ns\/together-we-are-stronger\/\">Continuar lendo <span class=\"screen-reader-text\">Together we are stronger<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[23],"_links":{"self":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/411"}],"collection":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":44,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/411\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/411\/revisions\/1191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/categories?post=411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/tags?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}