{"id":609,"date":"2021-09-23T18:10:27","date_gmt":"2021-09-23T21:10:27","guid":{"rendered":"https:\/\/giornale.com.br\/ns\/?p=609"},"modified":"2021-09-27T17:41:13","modified_gmt":"2021-09-27T20:41:13","slug":"engagement-a-un-clic","status":"publish","type":"post","link":"https:\/\/giornale.com.br\/ns\/engagement-a-un-clic\/","title":{"rendered":"Engagement a un clic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"609\" class=\"elementor elementor-609\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d640c73 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"4d640c73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f52efac\" data-id=\"3f52efac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703529ea elementor-widget elementor-widget-heading\" data-id=\"703529ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Las actividades en l\u00ednea son cada vez m\u00e1s intensas en todo el mundo, por eso las inversiones en marketing digital son tan importantes. Vea esta breve retrospectiva con 10 datos que fueron tratados este a\u00f1o.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50ac3dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ac3dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a04ff01\" data-id=\"4a04ff01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b9104f elementor-widget elementor-widget-text-editor\" data-id=\"35b9104f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>1<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55cccd2b\" data-id=\"55cccd2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65303b0e elementor-widget elementor-widget-text-editor\" data-id=\"65303b0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfTe imaginas cu\u00e1ntos usuarios de redes sociales hay en el mundo? Es m\u00e1s de la mitad de la poblaci\u00f3n mundial 4.200 millones de personas. Las plataformas m\u00e1s utilizadas son Facebook, YouTube y WhatsApp.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aeae517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aeae517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52c6845c\" data-id=\"52c6845c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbd0cd6 elementor-widget elementor-widget-text-editor\" data-id=\"dbd0cd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5578fc1b\" data-id=\"5578fc1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ac7e00 elementor-widget elementor-widget-text-editor\" data-id=\"59ac7e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hoy en d\u00eda, STIHL llega a m\u00e1s de 4 millones de personas, pero tiene el potencial de llegar a m\u00e1s de 100 millones. Despu\u00e9s de todo, a los consumidores les gusta interactuar con sus marcas favoritas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-367f60c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"367f60c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f87cb98\" data-id=\"5f87cb98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b7e5819 elementor-widget elementor-widget-text-editor\" data-id=\"4b7e5819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38073146\" data-id=\"38073146\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19e10802 elementor-widget elementor-widget-text-editor\" data-id=\"19e10802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Por eso, es muy importante tener una estrategia clara, con consistencia visual y protagonismo. Analizar nuestros canales, contenido y audiencia, y alinearlos con los objetivos de la estrategia general de la marca. Observar tendencias, ubicaciones y evaluar la relevancia local.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa7d692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa7d692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ec3135e\" data-id=\"7ec3135e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30aa99f5 elementor-widget elementor-widget-text-editor\" data-id=\"30aa99f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b01a7b2\" data-id=\"3b01a7b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e0b40c elementor-widget elementor-widget-text-editor\" data-id=\"75e0b40c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Recuerde los soportes ofrecidos: calendario editorial, portal de marca, rese\u00f1as e intercambio de mejores pr\u00e1cticas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc791e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc791e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-307206c5\" data-id=\"307206c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6658eabc elementor-widget elementor-widget-text-editor\" data-id=\"6658eabc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>5<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c03af58\" data-id=\"6c03af58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9bb616 elementor-widget elementor-widget-text-editor\" data-id=\"3b9bb616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Un an\u00e1lisis detallado del uso de Facebook en Am\u00e9rica Latina en 2020 mostr\u00f3 muy buenos resultados. Uno de ellos es el aumento del 12% en el n\u00famero de fans. Adem\u00e1s, la mayor\u00eda de las interacciones fueron positivas con comentarios apasionados y muchos elogios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-621f60f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621f60f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f98da4d\" data-id=\"2f98da4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72cb3fd0 elementor-widget elementor-widget-text-editor\" data-id=\"72cb3fd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>6<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14baa6a3\" data-id=\"14baa6a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47483a7b elementor-widget elementor-widget-text-editor\" data-id=\"47483a7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">El nuevo dise\u00f1o corporativo de la marca ya est\u00e1 total o parcialmente alineado en los posts de los diferentes pa\u00edses. \u00a1Vamos hacia el 100%!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57eed350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57eed350\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5aa959d9\" data-id=\"5aa959d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bbed084 elementor-widget elementor-widget-text-editor\" data-id=\"5bbed084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>7<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cb6bc6e\" data-id=\"5cb6bc6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1bbca2 elementor-widget elementor-widget-text-editor\" data-id=\"6b1bbca2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Las publicaciones con mucho texto, sin emoci\u00f3n y repetitivas son las que menos \u201cme gusta\u201d reciben. Por otro lado, los posts con interactividad y emoci\u00f3n, sobre los productos y su uso, son los campeones de aceptaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27cda965 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27cda965\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c94c60b\" data-id=\"6c94c60b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15b0990d elementor-widget elementor-widget-text-editor\" data-id=\"15b0990d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>8<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23fef540\" data-id=\"23fef540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64272a69 elementor-widget elementor-widget-text-editor\" data-id=\"64272a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">La clave para construir y mantener una relaci\u00f3n en el mundo digital es interactuar con la comunidad. Necesitamos realizar una gesti\u00f3n profesional para fortalecer la marca e involucrar a los usuarios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38e294a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38e294a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e6eac3\" data-id=\"2e6eac3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2984441b elementor-widget elementor-widget-text-editor\" data-id=\"2984441b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dc55e5\" data-id=\"8dc55e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a49c9a elementor-widget elementor-widget-text-editor\" data-id=\"18a49c9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Objetivo general es convertirse en un experto en el trabajo con la naturaleza, implementando una \u201cpol\u00edtica de una sola voz\u201d en todos los canales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63fc6eb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63fc6eb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a6fcf5f\" data-id=\"1a6fcf5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb66a21 elementor-widget elementor-widget-text-editor\" data-id=\"3eb66a21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>10<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5515beb2\" data-id=\"5515beb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a637130 elementor-widget elementor-widget-text-editor\" data-id=\"a637130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Definir e introducir procesos de comunicaci\u00f3n (mecanismos claros de respuesta), adem\u00e1s de asegurar un tiempo de respuesta corto (m\u00e1ximo 2 horas).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c9f1e2b\" data-id=\"3c9f1e2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f89e3c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f89e3c2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3767a8ab\" data-id=\"3767a8ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73416e63 elementor-widget elementor-widget-heading\" data-id=\"73416e63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ESTRATEGIA O2O\n(ON-LINE A OFF-LINE)\nDE STIHL M\u00c9XICO\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b77e24 elementor-widget elementor-widget-text-editor\" data-id=\"32b77e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Desde 2018, STIHL M\u00e9xico ha tenido una herramienta para convertir clientes potenciales en redes sociales en clientes reales. El &#8220;Contacto STIHL&#8221; ha proporcionado innumerables resultados positivos, apoyando a las personas interesadas en comprar productos de la marca a trav\u00e9s de internet y acerc\u00e1ndolos al distribuidor m\u00e1s cercano, teniendo en cuenta su geolocalizaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff61828 elementor-widget elementor-widget-image\" data-id=\"5ff61828\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ded0ed elementor-widget elementor-widget-text-editor\" data-id=\"26ded0ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">&#8220;Contamos con un equipo disponible en medios online y telef\u00f3nico para responder preguntas y ayudar en el proceso de venta. Que, a su vez, facilita la venta del d\u00eda a d\u00eda en los puntos de venta, prestando la atenci\u00f3n debida a los consumidores. A menudo ellos no pueden proporcionar este apoyo porque tienen otras demandas propias del funcionamiento de la tienda.<\/p><p>\u00a0<\/p><p class=\"p1\"><b>Em\u00edlio Castro, director de marketing de STIHL M\u00e9xico<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0a1201 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"1b0a1201\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2541a636\" data-id=\"2541a636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb7ec02 elementor-widget elementor-widget-image\" data-id=\"7eb7ec02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"462\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12.png 812w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12-768x473.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.58%;max-width:812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72d6fc02\" data-id=\"72d6fc02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924937b elementor-widget elementor-widget-heading\" data-id=\"924937b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfUSTED TIENE ALGUNA PREGUNTA? <br> \u00a1ENTRE EN CONTACTO!\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f3b3f77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3b3f77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1531bd36\" data-id=\"1531bd36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8c54b elementor-widget elementor-widget-text-editor\" data-id=\"3b8c54b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sabine MacDonald<\/strong><br \/><a href=\"tel:+5551999612540\">+55 51 99961-2540<\/a><br \/><a href=\"mailto:sabine.macdonald@stihl.com.br\">sabine.macdonald@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d06557e\" data-id=\"4d06557e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b215275 elementor-widget elementor-widget-text-editor\" data-id=\"b215275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Em\u00edlio Castro<\/strong><br \/><a href=\"tel:2221 240825\">2221 240825<\/a><br \/><a href=\"mailto:emilio.castro@stihl.com.mx\">emilio.castro@stihl.com.mx<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc0e743 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"dc0e743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8700b4d\" data-id=\"8700b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93d7ed9 elementor-widget elementor-widget-heading\" data-id=\"93d7ed9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Las actividades en l\u00ednea son cada vez m\u00e1s intensas en todo el mundo, por eso las inversiones en marketing digital son tan importantes. Vea esta breve retrospectiva con 10 datos que fueron tratados este a\u00f1o.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e338fbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e338fbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eebd953\" data-id=\"eebd953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7eec3f elementor-widget elementor-widget-text-editor\" data-id=\"f7eec3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e50805f\" data-id=\"e50805f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bd4ea1 elementor-widget elementor-widget-text-editor\" data-id=\"1bd4ea1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfTe imaginas cu\u00e1ntos usuarios de redes sociales hay en el mundo? Es m\u00e1s de la mitad de la poblaci\u00f3n mundial 4.200 millones de personas. Las plataformas m\u00e1s utilizadas son Facebook, YouTube y WhatsApp.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b65d7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b65d7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea9e87b\" data-id=\"ea9e87b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff8b35 elementor-widget elementor-widget-text-editor\" data-id=\"6ff8b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ecad1d\" data-id=\"6ecad1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afe9e5 elementor-widget elementor-widget-text-editor\" data-id=\"2afe9e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hoy en d\u00eda, STIHL llega a m\u00e1s de 4 millones de personas, pero tiene el potencial de llegar a m\u00e1s de 100 millones. Despu\u00e9s de todo, a los consumidores les gusta interactuar con sus marcas favoritas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8492018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8492018\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3aa68d\" data-id=\"c3aa68d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75c6766 elementor-widget elementor-widget-text-editor\" data-id=\"75c6766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa1a329\" data-id=\"fa1a329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d76c58 elementor-widget elementor-widget-text-editor\" data-id=\"4d76c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Por eso, es muy importante tener una estrategia clara, con consistencia visual y protagonismo. Analizar nuestros canales, contenido y audiencia, y alinearlos con los objetivos de la estrategia general de la marca. Observar tendencias, ubicaciones y evaluar la relevancia local.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b72b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b72b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c81c89e\" data-id=\"c81c89e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2db1e elementor-widget elementor-widget-text-editor\" data-id=\"4c2db1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c29b788\" data-id=\"c29b788\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c16f9 elementor-widget elementor-widget-text-editor\" data-id=\"41c16f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Recuerde los soportes ofrecidos: calendario editorial, portal de marca, rese\u00f1as e intercambio de mejores pr\u00e1cticas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c5cf3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c5cf3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ba7344\" data-id=\"1ba7344\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc26933 elementor-widget elementor-widget-text-editor\" data-id=\"fc26933\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>5<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2acb66\" data-id=\"d2acb66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c136a6 elementor-widget elementor-widget-text-editor\" data-id=\"1c136a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Un an\u00e1lisis detallado del uso de Facebook en Am\u00e9rica Latina en 2020 mostr\u00f3 muy buenos resultados. Uno de ellos es el aumento del 12% en el n\u00famero de fans. Adem\u00e1s, la mayor\u00eda de las interacciones fueron positivas con comentarios apasionados y muchos elogios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-669fb95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669fb95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9dcd9a\" data-id=\"a9dcd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acc6b6c elementor-widget elementor-widget-text-editor\" data-id=\"acc6b6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>6<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-443a4c8\" data-id=\"443a4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-061439f elementor-widget elementor-widget-text-editor\" data-id=\"061439f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">El nuevo dise\u00f1o corporativo de la marca ya est\u00e1 total o parcialmente alineado en los posts de los diferentes pa\u00edses. \u00a1Vamos hacia el 100%!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39da5e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39da5e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1410f25\" data-id=\"1410f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d382d elementor-widget elementor-widget-text-editor\" data-id=\"43d382d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>7<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ee487b\" data-id=\"8ee487b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf7220 elementor-widget elementor-widget-text-editor\" data-id=\"cbf7220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Las publicaciones con mucho texto, sin emoci\u00f3n y repetitivas son las que menos \u201cme gusta\u201d reciben. Por otro lado, los posts con interactividad y emoci\u00f3n, sobre los productos y su uso, son los campeones de aceptaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f02b3f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f02b3f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f250b39\" data-id=\"f250b39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643eaec elementor-widget elementor-widget-text-editor\" data-id=\"643eaec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>8<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7da20fd\" data-id=\"7da20fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d2ee42 elementor-widget elementor-widget-text-editor\" data-id=\"0d2ee42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">La clave para construir y mantener una relaci\u00f3n en el mundo digital es interactuar con la comunidad. Necesitamos realizar una gesti\u00f3n profesional para fortalecer la marca e involucrar a los usuarios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b68eb18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b68eb18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7db0238\" data-id=\"7db0238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4109a1 elementor-widget elementor-widget-text-editor\" data-id=\"c4109a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5c66cb\" data-id=\"e5c66cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68aad29 elementor-widget elementor-widget-text-editor\" data-id=\"68aad29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Objetivo general es convertirse en un experto en el trabajo con la naturaleza, implementando una \u201cpol\u00edtica de una sola voz\u201d en todos los canales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdd53e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd53e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65f88b6\" data-id=\"65f88b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6bd007 elementor-widget elementor-widget-text-editor\" data-id=\"e6bd007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>10<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13eedf2\" data-id=\"13eedf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4dce9 elementor-widget elementor-widget-text-editor\" data-id=\"be4dce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Definir e introducir procesos de comunicaci\u00f3n (mecanismos claros de respuesta), adem\u00e1s de asegurar un tiempo de respuesta corto (m\u00e1ximo 2 horas).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c1243fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1243fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-548c927\" data-id=\"548c927\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0058132 elementor-widget elementor-widget-heading\" data-id=\"0058132\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ESTRATEGIA O2O\n(ON-LINE A OFF-LINE)\nDE STIHL M\u00c9XICO\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a698a elementor-widget elementor-widget-text-editor\" data-id=\"04a698a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Desde 2018, STIHL M\u00e9xico ha tenido una herramienta para convertir clientes potenciales en redes sociales en clientes reales. El &#8220;Contacto STIHL&#8221; ha proporcionado innumerables resultados positivos, apoyando a las personas interesadas en comprar productos de la marca a trav\u00e9s de internet y acerc\u00e1ndolos al distribuidor m\u00e1s cercano, teniendo en cuenta su geolocalizaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084ca01 elementor-widget elementor-widget-image\" data-id=\"084ca01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio.jpg 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/ns61-engajamento-emillio-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:100%;max-width:300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8338c31 elementor-widget elementor-widget-text-editor\" data-id=\"8338c31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">&#8220;Contamos con un equipo disponible en medios online y telef\u00f3nico para responder preguntas y ayudar en el proceso de venta. Que, a su vez, facilita la venta del d\u00eda a d\u00eda en los puntos de venta, prestando la atenci\u00f3n debida a los consumidores. A menudo ellos no pueden proporcionar este apoyo porque tienen otras demandas propias del funcionamiento de la tienda.<\/p><p>\u00a0<\/p><p class=\"p1\"><b>Em\u00edlio Castro, director de marketing de STIHL M\u00e9xico<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de92c50 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"de92c50\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d044cf\" data-id=\"1d044cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d05e782 elementor-widget elementor-widget-image\" data-id=\"d05e782\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"462\" src=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12.png 812w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12-300x185.png 300w, https:\/\/giornale.com.br\/ns\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-18-at-22.54.12-768x473.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:61.58%;max-width:812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a571e8 elementor-widget elementor-widget-heading\" data-id=\"4a571e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfUSTED TIENE ALGUNA PREGUNTA? <br> \u00a1ENTRE EN CONTACTO!\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f708e0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f708e0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad5f9e2\" data-id=\"ad5f9e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59be11 elementor-widget elementor-widget-text-editor\" data-id=\"d59be11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sabine MacDonald<\/strong><br \/><a href=\"tel:+5551999612540\">+55 51 99961-2540<\/a><br \/><a href=\"mailto:sabine.macdonald@stihl.com.br\">sabine.macdonald@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1b7297\" data-id=\"c1b7297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcbc2d5 elementor-widget elementor-widget-text-editor\" data-id=\"bcbc2d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Em\u00edlio Castro<\/strong><br \/><a href=\"tel:2221 240825\">2221 240825<\/a><br \/><a href=\"mailto:emilio.castro@stihl.com.mx\">emilio.castro@stihl.com.mx<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las actividades en l\u00ednea son cada vez m\u00e1s intensas en todo el mundo, por eso las inversiones en marketing digital son tan importantes. Vea esta breve retrospectiva con 10 datos que fueron tratados este a\u00f1o. 1 \u00bfTe imaginas cu\u00e1ntos usuarios de redes sociales hay en el mundo? Es m\u00e1s de la mitad de la poblaci\u00f3n&hellip; <a class=\"more-link\" href=\"https:\/\/giornale.com.br\/ns\/engagement-a-un-clic\/\">Continuar lendo <span class=\"screen-reader-text\">Engagement a un clic<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[16],"_links":{"self":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/609"}],"collection":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":17,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/posts\/609\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media\/188"}],"wp:attachment":[{"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giornale.com.br\/ns\/wp-json\/wp\/v2\/tags?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}