NewService STIHL

“Many producers are used to using manual equipment. It is necessary to do a gradual field work, showing our products and offering a test drive for them to actually see how much better it is to rely on portable motorized tools, from STIHL.”
Elisangela Correa, Sales promoter

In Brazil, the South region of Minas Gerais stands out as the main coffee producer, for its mountainous topography. The largest coffee cooperative of the world, Regional Cooperative of Coffee Producers from Guaxupé llc. (Cooxupé), works there, with a history of almost 90 years. It currently relies on more than 15 thousand members, of which 95% are small producers who live of family agriculture.

In the company for seven years, she says the work with the cooperative is extremely important to reach potential customers. “We are always paying close attention to opportunities, visiting producers who are cooperative members and breaking paradigms. Some of them had never even thought of using motorized solutions and now are extremely satisfied,” she stated.

Top 3 for a good performance with coffee producers

1. Quality
Reinforce the quality of the STIHL brand. The coffee harvest occurs only during a certain period of time and, if the equipment is not available in that moment, the producer cannot work. That is why there is nothing better than relying on world-class and low maintenance solutions.

2. Field work
The producer must see the product working. Make visits and demonstrations. Also take advantage to leave machines for a test drive. This way, the customer can see in practice the performance of STIHL solutions for the coffee market.

3. Warranty
With a two-year warranty, STIHL products draw the attention for their quality and after-sales service, relying on specialized technical assistance in STIHL dealerships. All these points must be highlighted.

Campaign directed at cooperatives 

There is a campaign being released in Brazil in cooperative newspapers of the coffee growing region, radio and digital media to make the 2021 coffee harvest even better with STIHL. There are discounts being offered for the multi-function tools KA 85 R and KA 120 R (with or without implements and accessories at the moment of the purchase).

To get the discount, customers must visit a specific site of the campaign, register and head to a STIHL store.