Planning the future requires responsibility, to assess the current situation in order to project the future scenario of where one wants to be. The year of 2021 will still be strongly impacted by the effects of the pandemic on a world scale. Planning, control, and possible stock management within the network shall be regularly assessed, as efficient cutting-edge communication (distributors) with importers and subsidiaries, shall play an important role in the quality and the speed of reaction to market demands.
The STIHL team has been meeting to jointly draw up a consistent action plan that shall take the brand even further. The first step has already been taken, the scenario and sales plan with the quantities and turnover as expected for 2021 is ready. The development of the marketing plan with structured and consistent market actions are also a key to success in such challenging times.
Planning for 2021