BET ON VISUAL MERCHANDISING TO STRENGTHEN SALES.
A beautiful store, which draws the attention of customers to its products and contributes to close lots of business deals. That is the desire of us all, isn’t it? To help you with this challenge, a very useful and enlightening visual marketing training has been recently held, which can also be accessed through STIHL Training – available only in Spanish so far. See a few highlights of this important content:
Shopsystem: Enhances brand effect with colours, shapes and materials; Captures customers’ attention with a standardized design product presentation. The STIHL cashier, for instance, together with all other furniture elements, conveys an important brand presence.
Location and customer orientation: Contributes to good customer experience, organizing the products inside the store using the correct routes and lines of sight. In the main area, for example, gradually increase the height of exhibition, considering that what lies in front cannot cover the sight of what is behind it.
Product presentation: The customer perception of an item is linked to how it is presented. Remember: use light structures, which convey transparency and emotion.
Decoration and information: The objective is to attract the customers’ attention, generating a desire to learn more about the store. The use of mannequins, for example, excites and boosts sales of Personal Protective Equipment (PPE).
Atmosphere and lighting: Has an effect on how we see things and also has an influence on the customer’s state of mind. Warm white is the best colour to present STIHL products.
Comfort zones and service: Repair shop, cashier, coffee shop area, restrooms: Cleanliness and organization are very important. Customers must be able to enter these areas at any moment.
“We know that caring for standardization factors and providing a good atmosphere will have an influence on sales. That is why STIHL relies on visual merchandising tools to help in this area.”
Tássia Canterle, Market Specialist
WHY IS CUSTOMER EXPERIENCE SO IMPOTANT?
DO YOU HAVE ANY QUESTIONS? CONTACT US!
Tássia Canterle
+55 51 9984-50614 tassia.canterle@stihl.com.br
Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br
Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br