LET’S HAVE A COFFEE?
Coffee is very important to me because it’s a beverage that has been with me from a very young age, when I used to help my father’s family take care of the property’s harvest.
I remember my paternal grandfather getting up every day at 3 in the morning to prepare the first coffee of the day for the family consumption, using a handmade wood stove. Incomparable smell and flavour!
In my 22 years of profession, I have always been connected to the coffee cultivation, of different state and private entities, and in the many different parts of the golden grain agroindustry chain.
Today, I like to visit coffee shops in my country and abroad to taste different mixes of coffee from different origins, processed and prepared with different methods.
To me, coffee is an entire experience I like to share!
IMPORTANCE
Coffee is the second most consumed beverage in the world, after water. Curiously, it is also only behind oil in terms of international trade figures, with 25 million farmers in more than 50 countries involved in its production. In addition, an estimated 3 billion cups of coffee are drank on a daily basis worldwide.
ORIGIN AND HISTORY
The word coffee means “grain wine” from the Arabic “qahhwat al-bun.” The world’s first coffee was discovered during the sixth century, in Ethiopia.
An Ethiopian legend tells the story of a shepherd named Kaldi who noticed his goats were restless and very active when they ate red cherries from a tree. Filled with curiosity, he decided to take the cherries to a monk in a neighbouring temple, who made an infusion for his monks. The infusion had a bad taste; however, noticing that drinking the infusion caused the same “symptoms” seen in the goats, he decided to improve its taste by drying and roasting them. He found out that the beverage actually helped not to fall asleep during the night prayers. Around 1500, the Emir Khair Bey, advised by a group of physicians and legal experts, prohibited coffee, considering that it intoxicated people and that for that reason it was against the rules of the Koran. Nonetheless, the decree was revoked a few years later.
LATIN AMERICA
Region known for well-balanced coffee, with walnut or cocoa flavour with medium body and clean finishing.
63% of the coffee consumed in the world is produced in the Americas, most of which is cultivated in Brazil, which produces 40% of the world’s supply.
NICARAGUA
Its coffee stands out for its high quality, elegance and refinement, with notes of chocolate and mild spices, with flavours such as lemon, blackberry and flowers, which are very hard to come by in the world.
CURIOSITY
Swim in coffee? Yes, you can! But to do that you will have to travel to Japan, since that is where the Yunessun Spa Resort is, which, among its attractions, has pools where guests can bathe in red wine, coffee and green tea. This unique establishment is located in the city of Hakone, exactly 6 kilometres away from the Ōwakudani volcanic valley and 10 kilometres away from Lake Ashi. The customer must pay approximately 30 dollars to get in the place.
Next time we meet, let’s have a coffee!
Roberto Rizo, Casa McGregor Sales Manager, S.A – Nicaragua
Everything is better with
good coffee!
“To me, coffee is much more than a daily habit. It’s a moment of my own to focus, appreciate and a moment of pleasure. I love the aroma, flavor and its color. By the way as far as its color, I prefer intense coffee, which you cannot see the bottom of the cup. I have coffee every day; otherwise my day simply doesn’t start entirely. On average I probably drink half a liter of coffee per day. I really appreciate it!”
To your health, colleagues!
Susanne Baur, Area Sales Manager for Latin America and the Caribbean
There’s a story behind everything, this picture’s story is:
“Sharing coffee with our collaborator Aura, who assists STIHL customers in the sales room of Comeca, in the city of Guatemala. On the table, there are three acknowledgements given to us by the National Association of Coffee, ANACAFÉ, for our joint efforts in different activities, working for the coffee in Guatemala.”
“For us, coffee is important in our daily routine, since it accompanies us to enjoy our delicious gastronomy, like green plantains or a famous regional dish, the tigrillo from the Ecuadorian coast! Coffee gives taste to our breakfasts and fills us with happiness to go to work!”
EXCITED TO SHARE YOUR STIHL MOMENTS?
CONTACT US!
Sabine MacDonald
■ +55 51 99961-2540
■ sabine.macdonald@stihl.com.br
