“Coffee cultivation has several stages, and all of them rely on a STIHL solution.”


Paulo Serpe, Market Specialist

Fertilization in soil 

Explanation: process of adding organic or chemical fertilizers to be incorporated in the soil. The nutrients are absorbed through the roots.

Indicated products: blowers BR to remove leaves and branches, allowing the fertilizer to be in direct contact with the soil thus making the fertilization process more efficient. Another option is the utilization of sprayers SR using only the blower.

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Harvest

Explanation: most anticipated moment, when the fruits will be harvested for future sales. Harvest is indicated when the coffee has a very little percentage of green fruits, that is, 15% or less.

Indicated product: harvester tool SP 20 associated with the KombiEngine KA is the solution for this activity. In addition to delivering a more uniform harvest, it also delivers higher yield. It also eliminates the use of stairs and, when used correctly, breaks fewer branches and folds less leaves than manual harvesting. Then, the blowers BG are indicated to remove excess leaves and branches that fell during the harvest. They allow the use of smaller air flow in addition to having excellent handling mobility.

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Pruning 

Explanation: after the harvest, it is necessary to perform the maintenance pruning to cut the branches that have already produced coffee. Pruning prevents the waste of vitamins in weak parts of the tree, harming the fruit production. It is also important to eliminate dry, broken or forked branches, directing the nutrients to a healthy growth of the coffee plant.

Indicated products: for the most drastic pruning, it is indicated the use of the attachment HT associated with a multi-function KA. And for the growth pruning, known as skeleton cut pruning, the solutions are the attachment HL in a multi-function KA and the pruner HS, providing a cut without exposed fibres, which is an entry point for diseases.

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Foliar fertilization

Explanation: agricultural technique that consists of the application of nutrients in a syrup consistency on the leaves so that, after the absorption, they can be carried to other parts of the plant.

Indicated products: manual sprayer SG 20 for focal application, very close to the leaves, and mistblowers SR 420 and SR 430, to provide spray drops of smaller diameter, reaching the most distant leaves.

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Planting

Explanation: planting of coffee seedlings. After digging the soil, it is recommended to mix the earth with fertilizer.

Indicated products: soil digging must be done with the earth auger BT 131 using a specific auger to avoid mirroring, which prevents the development of the roots in the earth.

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Weed Management

Explanation: activity to control soil temperature and humidity. In addition to maintaining a balanced and efficient irrigation, it prevents the growth of weeds that compete for nutrients with coffee plants.

Indicated products: it is recommended the use of implement FS in a multi-function KA. The options are nylon lines or metallic blades. The manual sprayer SG 20 also allows the application of agrochemicals suited for weed control with low impact in the coffee cultivation.

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Cleaning of the soil

Explanation: alternative technique. It consists of removing the leaves and branches that are on the soil, making it easier to perform the harvest. Also used after the harvest to remove the grains that remained on the soil.

Indicated products: the blowers BR provide the ideal blowing power to clean the soil. With their power and air volume, the work can be done very fast and effortlessly.

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Drastic pruning to renew the plant

Explanation: drastic pruning performed in the stem at a distance between 30 or 60 cm from the ground.

Indicated products: the chainsaws MS are ideal for the most demanding cutting tasks. As an alternate solution, the implement HT in multi-function KA can be used.

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Keep an eye out for the STIHL Training. Soon there will be news on coffee dedicated training.

“Proud of working on the field,” “Proud of keeping the city clean,” “Proud of being a STIHL distributor,” “Proud of my garden.” Sentences such as these are part of the new STIHL brand campaign, which seeks to strengthen the STIHL brand in all of its market segments.
“We want our brand to be the top of mind for potential clients in the segments of agriculture, forestry, professional and home gardening, and maintenance. We also want to reinforce the quality and service of STIHL distributors. The campaign contributes to increase brand awareness in the short term and to increase market share in the long term,” explains Sabine MacDonald, Marketing Manager for Latin America and the Caribbean.
The new campaign was developed by STIHL Colombia and is available to all importers and subsidiaries in Latin America and the Caribbean, free of charge. The advertising material are images of actual people – end customers of all segments proud of their work using STIHL products.
Before the release, it is essential to prepare a segment media plan for the radio, websites, social media, point of sale, among others. A consistent campaign in all advertising channels, used several times over a longer period of time, increases the possibility of reaching more clients and, thus, strengthens the brand.

Material at your disposal for each market segment

CAMPAING IN THE APP
Find pieces and the campaign presentation in the app (only in English and Spanish): Library / Communication Content / Brand Campaign

THE NEW NORMAL

The worldwide pandemic has made people learn to live in a different way, giving more value to the simple things in life, such as freedom. It was necessary to ‘slow down’ in many ways. ‘We had all this readaptation, with shops working to reduced hours, severe restrictions on mobility both inside and outside the country, an extremely limited social life, as well as introduction of teleworking, were challenging to all. This can already be seen as a major conquest’, says Paul Strohm, the LATAM and Caribbean Sales Director, analysing the current situation.

FULL RECOVERY

In the company, the start of the year was marked by several meetings to set the plans of action to tackle the crisis that was already brewing on the horizon, of proportions unseen in the history of our company.
Once the initial impact of the first quarter had worn off, the markets where STIHL is present in Latin America and the Caribbean, especially in the sector of Agriculture and Gardening, started to show positive signs of live and recovery.

SPEEDY PLANS

The Qualification Manager, Raul Kriedte, calls attention to the redesigning of the training processes, which now rely more on the facilities and advantages of distance learning (DL).

COMMUNICATION IN TIMES OF CRISIS

The development of a communication strategy in days of coronavirus has been very important during 2020. The different phases have helped with the publicity of STIHL, thereby strengthening the relationship between the brand and its clients.

CHALLENGES WITH LOGISTICS

Carlos Wey, Service Centre Supervisor, also mentions the growth and excellent results obtained in Latin America and the Caribbean.