NewService STIHL

“Proud of working on the field,” “Proud of keeping the city clean,” “Proud of being a STIHL distributor,” “Proud of my garden.” Sentences such as these are part of the new STIHL brand campaign, which seeks to strengthen the STIHL brand in all of its market segments.
“We want our brand to be the top of mind for potential clients in the segments of agriculture, forestry, professional and home gardening, and maintenance. We also want to reinforce the quality and service of STIHL distributors. The campaign contributes to increase brand awareness in the short term and to increase market share in the long term,” explains Sabine MacDonald, Marketing Manager for Latin America and the Caribbean.
The new campaign was developed by STIHL Colombia and is available to all importers and subsidiaries in Latin America and the Caribbean, free of charge. The advertising material are images of actual people – end customers of all segments proud of their work using STIHL products.
Before the release, it is essential to prepare a segment media plan for the radio, websites, social media, point of sale, among others. A consistent campaign in all advertising channels, used several times over a longer period of time, increases the possibility of reaching more clients and, thus, strengthens the brand.

Material at your disposal for each market segment

CAMPAING IN THE APP
Find pieces and the campaign presentation in the app (only in English and Spanish): Library / Communication Content / Brand Campaign